Job Title: Business Development Coordinator
Reports to: Head of External Business Development
Department: Smart Employee Eyecare
Main Purpose of Role
This is a business-to-business sales-focused role, ideally suited to an established salesperson with strong phone skills to generate leads and build relationships.
The main purpose of the role will be to create new opportunities and approach potential business customers with sole aim of winning new business for Smart Employee Eyecare (SEE). You will also maintain good relationships with existing customers to retain repeat business.
Core Responsibilities
Strategy and Planning
* Develop and implement a sales strategy on an annual basis to maximise profitability and to improve performance.
* Agree sales targets for SEE on an annual basis, working closely with the Head of External Business Development.
* Review the sales strategy on a regular basis, amending as necessary, to ensure that the agreed strategy is implemented, working, and delivering results.
* Develop and implement systems to monitor and track progress towards achieving agreed objectives.
* Analyse market trends, competitor activities, and customer insights to identify opportunities and threats in the market landscape.
Sales and Business Development
* Identify and prioritize target markets, industries, and potential clients for business development efforts.
* Build and maintain strong relationships with key stakeholders, including prospective clients, partners, and industry influencers.
* Conduct market research and feasibility studies to assess the viability of new business opportunities and partnerships.
* Arrange meetings with potential customers to prospect for new business
* Travel in assigned area required to create momentum of sales
* Listen to customer requirements and present appropriately to make a sale
* Maintain and develop relationships with existing customers via telephone calls, emails and in person.
* Represent Smart Employee Eyecare at trade exhibitions and events
* Advise on forthcoming product developments and special promotions
* Review your own sales performance, aiming to meet or exceed targets
* Planning and organising the day to ensure all opportunities are maximised
* Achieve all revenue targets & objectives in line with the Sales Business Plan.
Communication and Reporting
* Using HubSpot CRM system, consistently record all sales activity, including sales pipeline, opportunities, and meetings
* Reporting weekly on the progress of prospects and successes.
* Produce weekly and monthly report of sales achieved
* Report business trends and area performance to the Head of External Business Development
* Work closely with the Marketing team to produce any sales collateral required for the target market
* Participate in quarterly meetings in Aberdeen with Sales and Marketing teams to evaluate sales pipeline
* Work with the Company Trainer to ensure customers receive the best education on our portfolio
* Develop and implement a comprehensive communication strategy to effectively convey the value proposition, key messages, and brand identity to target audiences.
* Identify emerging communication trends and technologies to enhance engagement and outreach efforts.
* As part of the Duncan & Todd group, on occasion may be required to assist with sales or product development for future, which will also involve Retail Management Team
Other
* Act as an ambassador for the Company at all times, accountable for leading by example to promote exceptional customer service to external and internal customers and partners
Skills & Experience Required
• Proven sales track record (ideally in business-to-business sales)
• Commercially aware with a results-driven mindset
• Strong communicator with excellent phone skills for lead generation and relationship building
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