Digital Media Executive Location: Didcot, Oxfordshire Department: Marketing up to £34K depending on experience We are working with a client who are seeking a Digital Media Executive to join their Marketing team. This role is integral in executing a range of digital marketing activities to support all sales channels, with key responsibilities in website management, CRM, media advertising campaigns and SEO. Key Responsibilities Website (30%) Oversee and maintain the company website, ensuring accurate and up-to-date product information Create and manage compelling landing pages for product launches and campaigns Monitor website performance CRM Management (30%) Manage and maintain CRM databases within HubSpot. Create and execute B2B email marketing campaigns, including customer newsletters Manage sales pipelines to ensure thorough lead tracking Develop marketing automation workflows Create and manage custom dashboards to illustrate sales activity Media Campaigns (15%) Support the execution of media campaigns across multiple channels, including consumer, e-commerce, incorporating PPC and retail media Optimise ad performance to maximise ROI Ensure alignment of media campaigns with broader business goals, coordinating between internal and external partners SEO (10%) Manage SEO-related tasks, including updating page descriptions and tags, and implementing best practices for on-site SEO Conduct keyword research and competitor analysis to inform content strategy and improve organic search visibility Monitor SEO performance and provide recommendations for continuous improvement based on key metrics such as traffic, rankings, and conversions Analytics (15%) Provide regular, actionable reporting on website and media performance, including KPIs like traffic, bounce rates, conversion rates, and ROI Empower internal stakeholders with key performance data and insights to support customer relations Required Skills, Knowledge, and Experience: Degree educated or equivalent At least two years' experience in a similar role Experience using Google Analytics Proficiency in HubSpot Strong knowledge of SEO best practices Experience with Google Ads, Meta Ads, and other advertising platforms Skilled in data segmentation and managing CRM databases Ability to use data to inform results and maximise campaign performance Strong organisational skills and ability to manage multiple tasks Excellent communication skills and ability to work well within a team