VP of Growth
Location: London/ Hybrid/ Remote
Salary: £100-120k, plus bonuses, great benefits and high growth company culture with a leading B2B tech agency.
Purpose of the Role:
The Vice President of Growth will spearhead the Marketing & Sales functions, driving the agency's new business targets and ensuring a robust pipeline. This role is pivotal in shaping the agency's market presence and achieving revenue goals.
Key Responsibilities:
1. New Business (Pitches & Proposals):
1. Oversee and ensure the quality of agency responses to pitches, maintaining a best-in-class standard.
2. Collaborate with internal specialists to create cohesive and impactful pitch responses.
3. Manage the entire pitch process, ensuring a first-class experience for prospects.
4. Foster relationships with agency leads across the Media Network to facilitate joint pitch opportunities.
2. New Business (Best Practices & Assets):
1. Develop a 'how we win' pitch ethos and guide in collaboration with the CCO.
2. Evolve the agency's credentials and create joint propositions with the leadership team.
3. Oversee the development of props and sales plays to support prospecting and proposal efforts.
4. Maintain a repository of content and materials for efficient pitch and proposal responses.
3. Marketing:
1. Translate the Marketing Strategy for 2025 into a comprehensive Marketing Plan.
2. Guide the Marketing team, providing strategic feedback and approvals.
3. Ensure the agency is well-represented across the networking and event calendar.
4. Align all marketing activities with the agency's growth goals and overarching strategy.
5. Collaborate with Marketing teams across the Media Network to leverage PR and amplification opportunities.
4. Reporting:
1. Oversee the creation of a marketing dashboard linking spend and activity to pipeline and revenue wins.
2. Ensure accurate updates of new business dashboards to reflect current pipeline and forecasts.
3. Develop a historical view of new business data for trend analysis and performance tracking.
Skills and Experience Required:
1. Proven experience in a senior marketing or sales role, ideally within an agency setting.
2. Strong leadership and team management skills.
3. Exceptional strategic thinking and planning abilities.
4. Excellent communication and relationship-building skills.
5. Proficiency in developing and executing comprehensive marketing plans.
6. Ability to analyse data and derive actionable insights.
Benefits:
1. Leadership Role: Influence and direct the marketing and sales strategies, working closely with the CCO and the leadership team.
2. Professional Growth: Engage with top-tier professionals within the Media Network, expanding your industry connections and expertise.
3. Impactful Work: Play a crucial role in shaping the agency's market strategy and driving new business success.
4. Collaborative Environment: Work in a dynamic and supportive team that values innovation and excellence.
This role is ideal for a seasoned professional looking to make a significant impact in a dynamic and growing agency. If you possess the skills and experience outlined above, this could be the next exciting step in your career.
Keywords: Growth Director, B2B Marketing, Demand Generation, Sales Director, Business Development Director, Marketing Agency, B2B Tech, Revenue Officer, Commercial Director.
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