We’re Hiring
I’m looking for an ambitious and driven Social Media Manager to join me on the Roam Foods adventure and build a globally recognised health brand.
Really excited to open this role up, I’m going to keep it short and sweet in regards to who we are, what the business needs right now, and the role itself.
Who We Are.
Roam is a VC backed real food nutrition brand, that makes all natural, high protein snacks from pasture raised meats that are completely free from artificial preservatives, which can be taken anywhere and eaten anytime.
Health, fitness and wellness are booming!! Protein is nothing new, but it’s importance is still vastly underrated.
The market is filled with ultra processed junk food in disguise, that is either synthetically sweet, laden with hazardous preservatives, or just woefully lacking in actual protein.
Roam is here to disrupt this, taking protein back to basics, with simple ingredients and insane macro’s.
The Role
As a new and disruptive brand in the market, we have a huge education and awareness piece to address. In plain and simple terms, one of our focus areas for 2025 and beyond is content, content, content!!
Working alongside The Creative Marketing Lead, your primary focus as the Social Media Manager would be the structuring of content calendars for all key platforms, driving engagement, building partnerships with aligned brands and creators, and running affiliate programs.
We are very much in “start up” phase, which means this role is cross functional, encompassing the entire organic social media landscape for the brand.
Key Deliverables
* Content calendar planning and execution
* Organise photo / video shoot campaigns alongside other key stakeholders in the company
* Creating ambassador and affiliate briefs for monthly content deliverables
* Pipeline and execute brand and creator partnerships
* Ensure brand-alignment and consistency across the all channels and platforms
* Content approvals from all external creators
Who You Are
To be successful in this role, you will need to be highly driven, have an entrepreneurial mindset, and be proactive in your day to day work in order to drive KPI’s within the business.
Following on from this, you will need to have the ability to identify and bring to the table new solutions, systems and initiatives that MAY have the potential to help with scale, reducing costs, improving efficiencies or speeding up timelines related to the holistic content piece.
I use the MAY in capitals, because not every idea you bring to the table will land, so you have to be courageous enough to potentially get stuff wrong at times. Which is not a bad thing at all.
Above all else, you need to be a grafter and a good egg who’s willing to go the extra mile to do something special, along with a passion for fitness, nutrition and premium health brands.
You DO NOT need to know it all, but you do need to have a willingness to be excellent.
Your Goals
* Drive brand Awareness amongst core target audience(s)
* To build a diversified content strategy centered on best in class education
* New Follower Acquisition and account growth
* Best in class campaign execution
* Establish consistent creative identity across all touchpoints
Some nice things that you will get
* A steady supply of Beef Bars
* Be treated like an adult: We are focused on execution not clock in and clock out
* Hybrid working: 2 office days, 3 days from your desired location
* Competitive holiday
* Learn more in 6 weeks, than 6 months working with a more established brand, building skills and experience that will cross over into almost any future role
* Growth Potential: Experience rapid professional and personal growth, with opportunities to expand the role and build a team