We are looking for a Marketing Manager to join the Authentication division of De La Rue. The Authentication Division protects revenue streams and reputations of businesses and governments and protects consumers from illicit trade. The successful candidate will drive engagement throughout the customer journey to ultimately drive revenue growth. Using your creative ideas, you will produce effective marketing campaigns, whilst building and maintaining a strong and consistent brand through various channels, executing strategic projects which directly drive sales.
Key Responsibilities
* Collaborate with the Senior Marketing Manager to develop and execute comprehensive marketing plans, across the full prospect and customer lifecycle and channel mix, to drive traffic and boost sales.
* Day-to-day responsibility for developing and managing core portfolio marketing campaigns and new product launches, using a range of media channels.
* Comfortable managing social media accounts, including the development of compelling content and the reporting of social media engagement.
* Plan, coordinate, and execute all aspects of online events. Collaborate with cross-functional teams to ensure engaging relevant content. Measure event performance, gather insights and analyse data to improve future events. Manage event budgets, negotiate contracts, and liaise with vendors.
* Oversee the website, developing content and user experience to drive quality traffic and optimise the channel as a primary inbound lead generator. Continuous monitoring and optimisation for performance improvements across all key metrics.
* CRM Management – Contact management and build across all business sectors. Managing data health, enrichment, and segmentation to enable strong data-based decision making and utilisation.
* Ensure the brand narrative is compelling and aligned with business goals. Monitor, optimise and contribute to the development of the Messaging framework.
* Writing, proof reading and approving materials for both online and offline campaigns, for web, social, blogs and printed brochure, case studies white papers.
* Use Graphic design and photo editing skills to create visually compelling marketing materials such as banners, social media posts, infographics, and email newsletters using Canva and Hubspot. With the ability to brief creative and agency resource on more complex projects and provide guidance and approval throughout the process.
* Work collaboratively throughout, preparing material in advance and allowing time for iterations prior to sign-off. Support the product teams with pre-launch and launch activities. Support sales efforts via appropriate campaigns to maximise output from events etc.
* Prepare reports on marketing activities, sales performance, and market trends.
* Prepare and manage the marketing budget, with ongoing performance tracking.
* Conduct market research to uncover new opportunities for growth.
* Manage one direct report ensuring all campaigns and activity are on-brief and delivered to the right audiences.
Contract type: Permanent
Working hours: Full Time
Base location: Basingstoke
Skills, Qualifications & Experience
* Significant experience in a Marketing Manager role in a B2B environment
* Broad marketing skills and in-depth knowledge of one or two niche areas, such as PPC, web, email, content creation or CRM.
* Experience planning and executing integrated marketing campaigns across multiple online channels with experience in optimising B2B customer journeys.
* Great interpersonal and communication skills to build and work collaboratively across multiple teams and geographies.
* Excellent organisational and planning skills with a strong attention to detail
* Creative thinker with a self -starter mentality
* Motivational mentor and team player, focused on delivering success for the team and organisation
* Strong project management skills with a proven ability to independently manage and execute multiple complex projects simultaneously.
* A strong grasp of data and analytics
About De La Rue
De La Rue’s purpose is securing trust between people, businesses, and governments.
We operate across six continents to provide highly secure physical and digital solutions to 140 countries. As an authentication and currency provider we are the trusted partner of choice for governments, central banks and businesses seeking to secure their global supply chains and cash cycles.
Specialising in product design, international manufacturing, and digital solutions, we are trusted by governments, central banks and brands to provide secure products and services that protect economies, revenue sources and reputations. Our solutions enable businesses and people to participate securely in the global economy whilst protecting people from the impact of counterfeiting and illicit trade.
Benefits
* Car allowance
* Annual Bonus (subject to personal and organisational objectives being met)
* 26 days annual leave + bank holidays
* Chance to buy or sell holiday as part of our Annual Leave Flexibility Scheme
* Contributory pension scheme (De La Rue pay 1.5x the employee’s contribution up to a maximum of 9%)
* Life assurance - 4x your annual salary
* Private health insurance – No cost for single cover, subsidised rates for additional dependant cover
* Sharesave Scheme – opportunity to buy shares in De La Rue
* Cycle to Work Scheme
* Subsidised Gym Memberships
* Various other perks and Employee Assistance packages
* Enhanced family friendly policies
Please note that applications are reviewed on a rolling basis and therefore interviews may be held prior to the closing date for this vacancy.
***This position is located in the UK. To be eligible for consideration, you must be authorised to work in the UK without sponsorship**