Summary
The role includes creating email campaigns, updating the website copy and product images, social media, promotional videos, product packaging and marketing materials. Whilst adapting to new challenges as different marketing opportunities arise and helping implement AI into the business.
Annual wage
£23,809.50 a year
£12.21 an Hour. £457.88 Weekly. 6 month wage review.
Training course
Multi-channel marketer (level 3)
Hours
Monday to Thursday: 8.45am - 5pm, Friday: 8.45am - 3.45pm 30-minute lunch break.
37 hours 30 minutes a week
Possible start date
Monday 17 February
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Help to drive online traffic with email campaigns
* Help to drive online traffic and company awareness through social media posts and sponsored paid advertising on platforms such as Facebook, Twitter and LinkedIn
* Update and write online content on the website for new and existing products
* Photograph and edit products as well as uploading the resulting images to the websites
* Video content creation for use on our websites and social media
* Creation and updating of artwork for product packaging and marketing materials
* Carry out market research including competitor and customer surveys
Where you’ll work
UNIT 6
ASHMEAD PARK
ASHMEAD ROAD
KEYNSHAM
BS31 1SU
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
CITY OF BRISTOL COLLEGE
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
What training will the apprentice take and what qualification will the apprentice get at the end?
Multi-channel Marketer Level 3.
* Support customer focussed marketing activities that drive the demand for a product or service
* City of Bristol College
* Off site in its entirety
Requirements
Essential qualifications
GCSE in:
* English & Maths (grade 4/C)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Administrative skills
* Analytical skills
* Logical
* Team working
* Creative
* Initiative
Other requirements
20 Days Holiday, 1 extra day, per year up to 25 days. Christmas company wide shutdown. Office based role at Paperline/Hygiene Depot Keynsham office.