Summary
Collaborating with virtually every part of our business, our Sales and Marketing team are the doers that support dealer efforts, train customers, sell products, and launch campaigns. They also gain an end-to-end understanding of our business, as well as the industry knowledge that’s always in demand.
Wage
£16,222 a year
Training course
Marketing executive (level 4)
Hours
Monday - Thursday, 06:50 - 16:45 and a Non Working Day Friday.
37 hours 30 minutes a week
Possible start date
Sunday 1 June
Duration
1 year 3 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Coordinate and maintain key marketing channels (both digital and offline)
* Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
* Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
* Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
* Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
* Coordinate several marketing campaigns/projects/events to agreed deadlines
* Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
Monitor project budgets within their scope of work using appropriate systems and controls
* Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
* Assimilate and analyse data and information from a range of sources to support marketing activities
* Evaluate data and research findings to derive insights to support improvements to future campaigns
* Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
* Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM
Where you’ll work
22 Cobham Road
Ferndown Ind Est
Wimborne
BH21 7PW
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
CAMBRIDGE PROFESSIONAL ACADEMY LIMITED
Your training course
Marketing executive (level 4)
Equal to higher national certificate (HNC)
Course contents
* Coordinate and maintain key marketing channels (both digital and offline)
* Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
* Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
* Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
* Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
* Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
* Coordinate several marketing campaigns/projects/events to agreed deadlines
* Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
* Monitor project budgets within their scope of work using appropriate systems and controls
* Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
* Assimilate and analyse data and information from a range of sources to support marketing activities
* Evaluate data and research findings to derive insights to support improvements to future campaigns
* Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
* Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM
Your training plan
* Apprentices will spend at least 20% of their working hours completing off the job training leading to a nationally recognised qualification through the Level 4 Marketing Executive Apprenticeship Standard
More training information
You will have access to:
* A Dedicated Tutor available daily for guidance
* 1:1 Mentoring Calls (minimum of 4 hours/month) to translate learnings into practical application at Caterpillar
* Monthly Workshops (virtual or in-person) to deepen your understanding of marketing strategies
* A Virtual Training Platform offering interactive resources, including e-learning, podcasts, and past assignments to make learning engaging and convenient
Requirements
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills