The role sits in the Consumer & Market Insights team and is responsible for understanding the category consumer, what is going on in the wider market, and Virgin Atlantic’s performance to inform our marketing strategy. It will help us make the right calls for both existing and future products, services, campaigns, and initiatives to ultimately drive commercial growth, brand equity, and customer satisfaction. You’ll be supporting on first-class consumer research that produces insights and actionable recommendations that can shape all areas of the business and identifying the next big trends. This role will be critical to identifying, driving, and developing strategic priorities and performance with consumer data and insight. Implement both strategic and tactical studies that shape our innovation pipeline, approach to tackling white spaces, communications and campaign strategy, and brand positioning and performance to determine the points of difference and points of parity and develop an effective strategy to establishing strengths vs our competition. The role will work closely with the broader Insights team (made up of Customer Insights and Brand Effectiveness) to be the expert in the market, the consumer, our customers, and future trends to ensure that all sources of insight are brought together to tell a holistic story. About you • Demonstrable experience in consumer research, marketing, consulting or related field; travel and/or aviation industry experience and knowledge a plus • Proven track record as part of a research team, on either client or agency side, embedding communicating insights, and translating data into action • A degree of experience across a range of research methods, which could include a mix of qual; quant; innovation testing; continuous tracking (e.g., brand health, NPS, etc.); modelling & analytics. • Proficiency synthesizing data from across sources to tell a clear and actionable story with recommendations • Numerate and proficient in excel - Comfortable working with large data sets, outlining clear analytical plans based on existing or emerging hypotheses, drawing out key insights, visualizing in PPT in an engaging, story-led way, and turning into category recommendations. • Experience with leading and managing teams, clients, and/or vendors/partners • Experience designing and/or evaluating research proposals based on a deep understanding of business objectives