Marketing and Events Manager
Location: Hertfordshire - Travel required
Salary: £45,000
Reporting To: Marketing Director
Overview:
We are seeking a dynamic and experienced Marketing and Events Manager to lead the marketing and events strategy for a medium sized business. This role requires a hands-on professional with a proven track record in managing multiple social media accounts, Google AdWords campaigns, and new business initiatives. The ideal candidate will thrive in a fast-paced environment, balancing creative marketing campaigns with the logistical demands of planning and events across England.
Key Responsibilities:
Marketing Strategy and Execution:
* Develop, manage, and execute annual marketing calendars to align with business objectives.
* Plan, run, and optimize marketing campaigns across multiple channels, including social media.
* Oversee and manage multiple social media accounts, ensuring consistent branding, engagement, and growth.
Digital Marketing:
* Manage Google AdWords campaigns, including budget allocation, keyword optimization, and performance analysis.
* Track and analyze digital marketing metrics to assess effectiveness and inform decision-making.
* Oversee website management, ensuring content is up-to-date, user-friendly, and optimized for SEO.
Event Management:
* Plan, coordinate, and execute events, including venue selection, vendor negotiation, and logistics management. Arranging Guest tickets, travel and other requirements
* Collaborate with internal teams and external partners to ensure seamless event delivery.
* Travel to event locations and oversee on-site management and execution.
New Business Campaigns:
* Lead initiatives to identify and target new business opportunities through tailored marketing efforts.
* Build and nurture relationships with potential clients and partners to drive business growth.
Administrative and Analytical Support:
* Utilise Excel for budgeting, data analysis on existing business, and reporting on campaign/event performance.
* Prepare regular marketing and event performance reports for senior management.
Qualifications and Experience:
Education:
Bachelor’s degree in Marketing, Business, Event Management, or a related field (or equivalent experience).
Experience:
* Minimum of 3 years of experience in marketing and event management.
* Proven expertise in managing social media accounts, Google AdWords, and digital marketing campaigns.
* Experience in planning and executing events, including large-scale and high-profile projects.
Skills:
* Proficiency in website management tools (e.g., WordPress, CMS platforms).
* Advanced Excel skills, including data analysis and reporting.
* Strong organizational skills, with the ability to manage multiple projects and deadlines.
* Excellent communication and interpersonal skills.
* Creative thinker with a keen eye for detail and the ability to translate ideas into actionable campaigns.
* Must be able to drive