Opportunity information
Salary £18000 per year
Duration 15 months
Advert closing date 02/04/2025
Description
We're looking for a passionate person to slot into our in-house digital team.
With the wider team, you will handle, and in some instances manage, the setting up, supporting, and delivering of digital campaigns made up of digital assets and digital media.
RBH - Company Overview
Creative first
We call ourselves a creative-first agency because creativity isn't a bolt-on to what we do. It is what we do. All our work, not just our big brand campaigns but our insight and planning, our digital, SEO, and our PR, is driven by brilliantly unconventional and always effective creative thinking.
Role overview
We're looking for a passionate person to slot into our in-house digital team. You'll be digitally-minded; someone that's interested in the data, tangible behaviours, and channels to help our clients reach the right audiences.
With the wider team, you will handle, and in some instances manage, the setting up, supporting, and delivering of digital campaigns made up of digital assets and digital media to achieve results that answer the needs of existing clients and also those of potential new businesses, providing commentary and analysis of activity to help make further recommendations.
Main responsibilities
* Day-to-day management and optimisation of holistic Google Ad accounts, including Paid Search, Display, Video, Shopping, and GMB.
* Day-to-day management and optimisation of paid social media campaigns.
* Conduct weekly research to stay on top of changing trends and algorithm changes from the bigger DSPs such as Google, Bing, Facebook etc.
* Support the wider digital team on larger digital media campaigns inputting into Search, Display, and paid social campaigns across several RBH clients.
* Become a key part of the planning and set up process for new campaigns and client onboarding, making recommendations based on provided insight and helping clients understand the choices made.
* Respond to client briefs as part of the wider team, with thought-through digital media planning to explain choices of channel, audience, and placements.
* Present End of Campaign performance, make recommendations based on insights.
* Write commentary eloquently and succinctly for clients and agency on a monthly/EOC basis.
* Provide reports and comfortably talk through successes, as well as areas of opportunity and learning to clients face-to-face, on Teams, and in written communications as required.
* Use experience in making daily, weekly, monthly optimisations that lead to an increase in ROAS or decrease in CPL/CPS/CPA.
* Consider digital user journeys, buying signals and work with the team to make active recommendations.
* Build rapport with clients and remain fully transparent in communications with any member of staff or client regarding project delivery and performance.
* Attend and participate in Agency meetings (e.g. Work in Progress, Account team meetings).
Key skills
* Excellent understanding of, and commitment to, the RBH values.
* Strong attention to detail.
* Strong commitment to learning a desire to embrace and keep up to date with new developments.
* Ability to work autonomously but also as part of a team.
* Self-motivated and a good motivator of others.
* Strong time management skills ability to manage and prioritise multiple tasks in a fast-moving environment.
* Excellent organisation skills ability to control projects through to successful completion.
* Strong interpersonal skills.
* Ability to proactively problem-solve.
* Excellent written and verbal communication skills.
* Competent presentation skills, relevant to the audience.
* Working knowledge of general marketing practices and principles, including online.
* Appreciation of digital, print, and production processes.
* Appreciation of the financial aspects of a project and accurately record time sheets.
Technical requirements
* Good IT skills, including working knowledge of Microsoft Office, social media platforms.
* Google Analytics implementation and analysis (GA4 Preferable).
* Google Ads with SkillShop certifications.
* Meta Business / Ads Manager.
Technical Nice-to-haves
* LinkedIn Marketing Solutions.
* Tag Manager.
* Google Data Studio.
* Bing / Microsoft Advertising.
* TikTok Ads.
* HubSpot CRM Platform experience.
* Appreciation of job bag management software (in-depth knowledge to be acquired during probationary period via in-house training).
Core competencies
* Take client briefs and accurately communicate them to relevant teams, updating systems and records as required.
* Prepare and deliver clear internal briefs to teams as required, ensuring all information is accurate and all necessary supporting materials are attached.
* Gather background information and insights to assist campaign planning using relevant tools, including RBH licensed platforms.
* Present and sell-in recommendations and proposals effectively, whether through written or verbal presentation and feedback to internal teams.
* Effective daily liaison with all relevant agency departments (creative, design, artwork, production, social, PR, and support services) in a timely and concise manner, to ensure all tasks are completed within agreed timeframes.
* Thoroughly copy-check all external communications and test links as well as RBH communications such as proposals, quotes, production schedules, briefs, reports, and other documents, ensuring they are presented on the correct RBH document templates before sending to clients.
* Closely monitor job/project time, media costs, and income against estimates ensuring jobs are delivered within budget. Where time and costs arise outside original estimates ensure these are appropriately passed on to the client through accurate re-quotes that optimise margin/profitability.
* Keep abreast of developments in the industries occupied by your clients together with developments in the digital industry specifically and, more generally, the business world, current affairs, social trends, and popular culture.
* Provide support for client and internal meetings e.g. booking rooms, preparing agendas and refreshments, checking equipment, welcoming clients, taking notes, completing, and circulating contact reports within 48 hours of the meeting/contact taking place.
* Undertake any such other duties that RBH may reasonably require.
* Highlight possible opportunities for business development for the mutual benefit of your clients and RBH, working within project teams for Business Development to develop new client opportunities, as required.
Entry requirements
Maths and English GCSE - at Grade C/4 or above.
Training to be provided
Advertising & Media Executive Level 3 Standard - An advertising and media executive will help with the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget, and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes, and systems. (For example, the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.
They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.
Training Sessions Overview
* Seminar 1: Preparing for your apprenticeship.
* Seminar 2: Preparing for your employer.
* Seminar 3: Introduction to advertising.
* Seminar 4: The foundation of advertising.
* Seminar 5: Understanding commercial.
* Seminar 6: Advertising campaigns.
* Seminar 7: Advertising and Media standards & legislation.
* Seminar 8: Principles of Project Management.
* Seminar 9: Supply Chain Management.
* Seminar 10: Principles of third party.
* Seminar 11: The briefing and approval processes.
* Seminar 12: The media buying process - TV.
* Seminar 13: The media buying process Out of home, Radio, and Print.
* Seminar 14: Negotiation techniques.
* Seminar 15: Data and media metrics.
* Seminar 16: Data and media metrics Practical Excel session.
* Seminar 17: Media planning.
* Seminar 18: Distribution of Creative through the appropriate channels.
* Seminar 19: Evaluating campaign performance.
For a full overview of the Advertising & Media Executive standard please click on the following link:
Advertising & Media Executive Overview
Things to consider
The location of the office is remote - it will be preferred if you can drive or please research your journey to the location.
This role is salaried from £18,000 to £20,000.
Skills Required
Array
Future prospects
About
We are a company full of people passionate about what they do. For us, it's about building long-term relationships and doing great work. As a creative-first agency, we believe that creativity can come from anywhere and we never forget our three founding values:
* Care: Passion for what we do, compassion for others.
* Creativity: Powerful ideas, brilliantly executed.
* Can-do: Nothing stands in the way of us getting stuff done.
We hire based on business needs matched to candidates' aptitude, passion, and skills.
Hours per week 37.5
Working week 9.00am-17.30pm
Coventry, West Midlands, England, CV7 7HQ #J-18808-Ljbffr