Head of Marketing
* Permanent
* Full time - 37.5 hours per week
* Hybrid working pattern
* Salary circa £45,000 - £48,000
About the role:
Birmingham Hippodrome has been entertaining audiences for over 125 years and welcomes well over 500,000 visitors through its doors each year. The Marketing team plays a leading role in upholding Birmingham Hippodrome’s brand, meeting sales, visitor and audience targets for a diverse range of shows, events and programmes of work. Reporting to the Executive Director, the Head of Marketing oversees Birmingham Hippodrome’s marketing, brand and pricing strategies, building loyalty with existing audiences and stakeholders whilst also drawing in new and diverse visitors across the full breadth of our work.
Working closely with the Information & Sales, Communications and Business Systems teams, the Head of Marketing is responsible for developing the venue’s CRM strategy, driving over 500,000 paid admissions to our auditoriums as well as over 200,000 visitors to our events and wider programmes of work, including campaigns for produced work. The role oversees the continual evolution and roll out of branding across all channels of communication, including the organisation’s website and social media platforms.
As the Head of Marketing, you will be pivotal in leading and developing the department and its relationship with both intern...