Digital Marketing Manager
Hybrid working
Salary is circa £48k
Shape the Future of Digital Marketing for Over-55s Developments
Anchor is looking for a dynamic Digital Marketing Manager to lead innovative digital marketing strategies for our over-55s new developments. Working closely with the Sales & Marketing Director, you’ll drive sales, boost brand visibility, and engage our audience through a new website, SEO, CRM insights, digital campaigns, and external property portals.
Key Responsibilities include:
* Develop and execute multi-channel digital marketing strategies, including SEO, SEM, PPC, email, and social media.
* Manage the new developments’ website, ensuring optimal performance, user experience, and SEO excellence.
* Oversee CRM systems (Salesforce), leveraging insights to enhance lead generation and customer engagement.
* Optimize property listings on external portals (e.g., Rightmove, Zoopla) to maximize visibility and results.
* Lead digital campaigns, monitor KPIs, and provide performance reports to inform strategic decisions.
* Ensure compliance with GDPR and other regulatory standards across all activities.
What We’re Looking For:
* Proven expertise in digital marketing, including SEO, SEM, PPC, and CRM systems.
* Experience managing external property portals like Rightmove and Zoopla.
* Technical proficiency with tools such as Google Analytics, Salesforce, and CMS platforms.
* Strong analytical skills to interpret data and deliver actionable insights.
* Excellent communication and the ability to influence stakeholders and external partners.
* Degree or equivalent, with ongoing professional development; certifications in SEO or CRM desirable.
Why Join Anchor?
Make an impact by driving digital innovation for a meaningful cause.
Grow with us in a supportive, forward-thinking team environment.
Competitive benefits and the chance to shape our digital future.
We will be reviewing applications as they come in and will close the advert once we've received enough. If you're interested, early applications are encouraged!
No Agencies please
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