Package Description
Job Reference: 21700
Band : C
Contract: Fixed term contract / Attachment from 01/04/25 - 15/11/25
Locations : London
Salary: £27,500 - £38,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. London Weighting may be applicable
This role will be CPF mapped to: Social Media Executive
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym. You can find out more about working at the BBC by selecting this link to our .
If you need to discuss adjustments or access requirements for the interview process please contact the. For any general queries, please contact: .
Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements, they must seek Divisional HR approval to apply for an internal role prior to submitting an application.
If they are unsure which contract they are on, they can speak to their booker or the HR BP, however if it helps - both a PAYE freelance or Modus Gross contract is considered a Worker contract and covered by the Worker terms found.
Job Introduction
Are you a creative, social media enthusiast with a passion for television and a knack for creating engaging, impactful social content that speaks to an under 35 audience? Join us as our new Social Media Executive in the TV Social Campaigns Team! This exciting fixed-term position, based at the iconic London Broadcasting House, offers a fantastic opportunity to work on BBC Television's biggest social media campaigns across platforms like Facebook, Instagram, YouTube and TikTok. In this role you could be supporting titles such as Drag Race UK, Waterloo Road, A Good Girls Guide To Murder and The Traitors.
As a Social Media Executive, you'll work in a dynamic, close-knit team to drive awareness and engagement in the shows we support, while staying ahead of industry trends, best practices, and leveraging your data-driven insights and expertise in spreadsheets for planning and reporting.
Be at the heart of captivating digital campaigns that excite our audiences in this hands-on role, where every day brings new challenges and opportunities to make an impact.
Main Responsibilities
The Social Media Executive (TV Social Campaigns) role sits within the Content Social Team, reporting directly to the Social Media Manager (TV Social Campaigns). The role has a remit across a range of BBC Content titles that have the potential to reach and engage UK under-35s.
1. Support the Social Media Manager where required to help develop iPlayer and/or Masterbrand’s strategic and creative approach to social media
2. Manage social campaign plans, acting as the day-to-day lead for those campaigns across all social platforms, working closely with the Social Media Manager and the social Publishing, Production and Planning teams to align strategy
3. Work closely with Commissioning, Production, and relevant campaign stakeholders on each social campaign.
4. Produce and brief digital assets (video, images, gifs) that can be used across social media platforms, using relevant multimedia software (such as Adobe CS).
5. Produce and brief engaging copy and community management that is optimised for social platforms and formats, in line with the campaign and each account’s tone of voice.
6. Shape campaign plans to maximise our UK under-35 engaged reach at a campaign level
7. Work closely with Publishing to ensure each social campaign supports both the overarching strategic priorities and meets audience expectations across all platforms and formats
8. Ensure all content is compiled as required by Social Media Manager, editorial lead and other key stakeholders.
9. Work with Moderation Services, Editorial Policy and other support teams to shape campaign creative and develop appropriate responses where needed.
10. Work closely with Marketing, Media Planning and Creative to align organic social, paid social and marketing campaigns.
Are you the right Candidate?
11. Evidence of having run social media accounts and / or campaigns, either from scratch or inherited for a broadcaster/production company for Film / Television / Radio
12. Experience of video editing (ie cropping to 9x16) using Premiere Pro, Avid or Final Cut
13. Experience of Copy Writing and Subtitling
14. Experience managing critical internal and external stakeholder relationships.
15. Understanding of editorial and other compliance policies.
16. Able to critically evaluate ideas and information.
17. Effective written and verbal communication, with good presentation skills.
18. Able to embrace change and make improvements to working practices.
19. Knowledge of the broadcasting industry and a demonstrable interest in its output.
20. Experience working with in-house and third-party creative resources.
21. Experience leading collaboration across organisational boundaries.
22. Experience managing critical internal and external stakeholder relationships.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.