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Growth & Marketing Manager Wanted – D2C & Performance Marketing Expert
Boot Buddy is looking for a data-driven, strategic, and creative Growth & Marketing Manager to take our brand to the next level. If you have a strong background in D2C, paid social, performance marketing, and retention strategies, this is the perfect opportunity to shape a growing business.
What You’ll Be Doing:
* Leading growth initiatives across acquisition and retention, optimizing performance on Meta, Google, and CRM.
* Developing and executing marketing strategies to drive revenue, improve ROAS, and increase customer LTV.
* Analysing data and running A/B tests to improve conversion rates, reduce CAC, and increase engagement.
* Creative strategy & testing – working closely with content teams to develop high-performing paid media assets.
* Managing product launches and coordinating cross-functional teams for seamless execution.
* Overseeing email & CRM strategies to drive repeat purchases and customer loyalty.
* Staying ahead of trends, continuously testing new channels and strategies to scale growth.
What We’re Looking For:
* Proven experience in D2C growth marketing, with a focus on performance marketing and customer retention.
* Strong understanding of paid social, CRM (Klaviyo), Google Ads, Shopify and conversion rate optimisation (CRO).
* A results-driven mindset, with experience optimizing ROAS, CAC, AOV, and LTV.
* Data-driven, with experience in A/B testing, landing page optimization, and analytics tools.
* Strong creative sense – ability to brief, test, and iterate on content for paid performance.
* Experience managing cross-functional teams and working with agencies or internal teams.
* Highly organized with excellent project management skills, capable of juggling multiple campaigns at once.
What You’ll Get:
* The opportunity to lead and shape Boot Buddy’s growth strategy.
* A fast-paced, entrepreneurial environment where your work makes a real impact.
* The chance to experiment and innovate with new marketing strategies.
* Competitive salary and growth opportunities within the business.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Sporting Goods Manufacturing
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