Summary
We are seeking a dynamic and creative person to join our team of communications professionals. Working with senior members of our team to help them deliver innovative and focused campaigns for our clients, you will develop your skills as you go, embracing opportunities to take ownership of aspects of the campaigns you work on.
Wage
£16,000 a year
Training course
Public relations and communications assistant (level 4)
Hours
Monday - Friday, 09:00 - 17:30. Tuesday, Wednesday and Thursday are in the office. The rest of the week will be remote working.
40 hours a week
Possible start date
Monday 5 May
Duration
1 year 7 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
This apprentice role at TALA and ELAN is ideal for individuals seeking challenges and the opportunity to learn from a small, senior, and specialised team. We're in search of an apprentice ready to dive into the role from day one, eager to contribute significantly to their teams. The position is well-suited for someone aiming to accelerate their career in communications and thrive in a dynamic environment. Rapid learning and continuous support are integral to your journey in this fast-paced setting.
PR activities
The PR Apprentice will be required to undertake (but not be restricted to) the following occupational duties as part of their role. The duties below are directly from the most up-to-date PR & Communications Assistant standard.
* Develop written and non-written content and schedule this content for publication/distribution according to the public relations and communications or campaign plan.
* Contribute to the creation of campaigns or new business proposals planning and their implementation.
* Research, analyse and monitor stakeholders to inform engagement strategies.
* Monitor media to keep up to date with current affairs and build knowledge of the journalist and media landscape.
* Research, analyse and evaluate campaigns against key performance indicators (KPIs) to prepare future campaigns.
* Share content with relevant stakeholders and media, to inform and influence audiences to maintain positive relationships.
* Undertake reputation assessment and formulate responses to support stakeholders with the planning and implementation of reputation management and/or crisis strategies.
* Support the Public Relations and Communications’ team with routine administrative, logistical, and time-sensitive tasks.
* Support the planning and delivery of ad hoc engagement activities such as events.
* Contribute to team development through sharing relevant knowledge and skills when required.
* Organise and coordinate stakeholder meetings.
* Contribute to the organisational objectives and key performance indicators to support communication activities which drive and improve performance and sustainability goals.
Expectations:
* Time management: Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date.
* Career development: Taking responsibility for personal learning and professional development.
* Professional relationships: Developing professional relationships with colleagues, stakeholders and teams. Ensuring supervisors and coaches are aware of work-in-progress and any issues.
* Networking: Building a professional network of other PR professionals.
* The apprentice must always follow company and training provider procedures.
Where you’ll work
Bloxham Mill
Barford Road
Bloxham
Oxfordshire
OX15 4FF
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
PUBLIC RELATIONS COMMUNICATIONS ASSOCIATION LIMITED
Your training course
Public relations and communications assistant (level 4)
Equal to higher national certificate (HNC)
Course contents
* Use IT systems and software to support campaigns.
* Build stakeholder relationships including developing contacts within the media and presenting to them in both formal and informal settings.
* Support campaigns by undertaking tasks such as desk research, event co-ordination, and database management to ensure compliance with agreed service or performance levels.
* Produce written content such as news releases, articles, social media content, bulletins, and blogs, that is accessible to meet the needs of different audiences and channels.
* Able to adapt communication styles as appropriate to the audience.
* Support the production of non-written content such as film production management, producing short user generated style content, live video streaming, social image creation, and infographic production.
* Distribute content using social media channels.
* Use qualitative and quantitative research to analyse and evaluate public relations and communications activities and present findings to project stakeholders.
* Analyse and interpret complex subjects through different communication channels and identify areas for improvement.
* Input to and review communications programmes and plans with a focus on environmental, social and governance (ESG) principles.
* Undertake risk assessment and provide information to support stakeholder planning and strategy.
* Plan and deliver engagement activities for stakeholders, such as curating the content, supporting events, and collating feedback.
* Proofread and edit communications materials such as news releases, graphics and video, and social media content.
* Support team and colleague development through buddying or coaching.
* Contribute to activities which focus on improving sustainability within the organisation.
* Apply relevant legislation, regulations, codes of practice, and ethical guidance where appropriate to their work.
* Use IT systems and software to support campaigns.
* Build stakeholder relationships including developing contacts within the media and presenting to them in both formal and informal settings.
* Support campaigns by undertaking tasks such as desk research, event co-ordination, and database management to ensure compliance with agreed service or performance levels.
* Produce written content such as news releases, articles, social media content, bulletins, and blogs, that is accessible to meet the needs of different audiences and channels.
* Able to adapt communication styles as appropriate to the audience.
* Support the production of non-written content such as film production management, producing short user generated style content, live video streaming, social image creation, and infographic production.
* Distribute content using social media channels.
* Use qualitative and quantitative research to analyse and evaluate public relations and communications activities and present findings to project stakeholders.
* Analyse and interpret complex subjects through different communication channels and identify areas for improvement.
* Input to and review communications programmes and plans with a focus on environmental, social and governance (ESG) principles.
* Undertake risk assessment and provide information to support stakeholder planning and strategy.
* Plan and deliver engagement activities for stakeholders, such as curating the content, supporting events, and collating feedback.
* Proofread and edit communications materials such as news releases, graphics and video, and social media content.
* Support team and colleague development through buddying or coaching.
* Contribute to activities which focus on improving sustainability within the organisation.
* Apply relevant legislation, regulations, codes of practice, and ethical guidance where appropriate to their work.
Your training plan
You will develop a wide understanding of Public Relations and the impact it has on businesses
* As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, with a PRCA Qualification.
* This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning, and creating a portfolio of evidence.
* Attendance to 50+ high-quality PRCA industry-training courses.
* Functional Skills in maths and English if required.
* The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard.
* PRCA is the training provider for this apprenticeship, as well as the largest membership and industry body for the PR & Communications industry.
Requirements
Essential qualifications
GCSE in:
* English Language/Literature (grade 9-4 (A*- C))
Desirable qualifications
GCSE in:
* Maths (grade 9-4 (A*- C))
A Level in:
* Business, and/or Humanities subjects (grade 4 (C) and above)
* English (grade 4 (C) and above)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Problem solving skills
* Analytical skills
* Team working
* Creative
* Initiative
* Genuine interest in PR
* Proactive self-starter
* Interest in current affairs
* Social Media
* Motivated and committed
* Flexible and willing to learn
* Strong interest in the media
Other requirements
You may be required to work flexible hours to meet the needs of clients. there maybe times when you might be asked to work evenings and weekends.