Job Description
Salary: £55k to £65k depending on experience with on target bonus of £36k
About 72Point Group:
At 72Point, we are a multi-service content agency with a distinct advantage—our unrivalled journalist relationships and deep media know-how. We develop creative and strategic campaigns that consistently generate mass media coverage.
72Point Group is made up of a number of brands delivering integrated content services:
72Point: With a strong heritage in news generation, 72Point is dedicated not only to serving our clients with high-quality campaigns but also to supplying the media with captivating content that engages audiences. Our strategic and impactful content campaigns, crafted by our in-house specialists, drive consumer action and translate into real business impact.
72PointPLAY: The PR arm of our business, 72PointPLAY, is not just about news. They excel at crafting and launching epic campaigns that resonate across news, lifestyle, broadcast, and social media.
OnePoll: A leading international market research agency, OnePoll specialises in powering PR and media communications through data-led conversations and consumer insight solutions. Curiosity, courage, and sincerity are the core values that drive our client partnerships.
Oath: Oath delivers honest design for honest brands. Whether you need visual assets or engaging designs, they are on hand to help with creative solutions that inform and captivate.
PinPep: PinPep maximises media coverage for PR campaigns with high-quality photography, videography, animation, and design services, all supported by media syndication and creative consultancy.
Role Purpose:
As Account Director – Brand, you will play a key role in driving 72Point Group’s revenue growth, focusing on identifying and securing opportunities with brands directly. The responsibility of this role is split 50:50 between securing new business through proactive outreach and growing revenue within key existing accounts. Reporting to the Commercial Director, this hands-on position is ideal for a results-driven individual who thrives in a fast-paced, autonomous environment. Embodying 72Point’s values of being proactive, positive, proud, and professional, you will be instrumental in achieving ambitious sales targets while building strong client relationships and driving the business forward.
Key Responsibilities:
Ownership: Take accountability for revenue targets, proactively managing the entire sales cycle from prospecting to pitches and closing deals.
Proactive Prospecting: Continuously identify and pursue new opportunities across industries, staying ahead of market trends and client demands.
Client Services: Proactively manage a portfolio of clients, driving revenue growth through upselling, cross-selling, and securing repeat business.
Market Expertise: Leverage your industry knowledge to position 72Point as a trusted and leading partner for innovative, news-ready content.
Professional Representation: Act as a proud and professional ambassador for 72Point at client meetings, pitches, and industry events, showcasing the Group’s capabilities and values.
Collaboration: Work closely with the Commercial Director and internal creative teams to align on strategy and integrate services seamlessly to deliver exceptional client outcomes.
Pipeline Management: Maintain a robust sales pipeline, accurately forecasting revenue and ensuring consistent progress toward targets.
Key Attributes:
Proactive: A self-starter with a forward-thinking approach to sales, always seeking new opportunities to drive growth.
Positive: Resilient and solutions-focused, with the determination to overcome challenges and achieve success.
Proud: Confident in your abilities and motivated by delivering exceptional results for clients and the business.
Professional: A commitment to the highest standards of excellence and integrity, building trust and credibility with clients.
Key Skills and Experience:
Proven success in an individual sales role, consistently achieving and exceeding ambitious revenue targets.
Strong experience and success in new business development within the media, PR, or creative industries.
Exceptional communication, negotiation, and relationship-building skills, with the ability to engage clients at all levels.
Strategic mindset with the ability to identify and capitalise on new business opportunities.
Highly motivated, self-sufficient, and comfortable working independently to drive results.
This is an exciting opportunity for a driven, entrepreneurial sales professional to take ownership of their success and play a pivotal role in 72Point’s growth.