Organic Search and Content Strategy Specialist
Our ideal candidate will have experience researching, planning, activating and optimising content strategies for the purpose of organic search.
As a senior content executive, you’ll have experience in writing landing page copy and creating editorial plans across a range of different industries targeted toward both B2B and B2C audiences. You’ll be comfortable working with different tones of voice and brand guidelines and be skilled at writing engaging, expert content which also drives performance.
With a solid understanding of the implications of content optimisation for organic search, you’ll have proven experience in driving clients’ organic search visibility and content performance through content strategy and activation.
The ideal candidate will have high attention to detail and will be confident and enthusiastic in delivering website content recommendations for clients.
Responsibilities
1. Delivering audience, competitor and product focused keyword research
2. Delivering commercial and research-based content strategies
3. Interpreting keyword insights for effective landing page keyword targeting
4. Interpreting keyword insights for the creation of performance-driving editorial plans
5. Landing page content creation and optimisation
6. Non-transactional content creation and optimisation
7. Impact measurement using Google Analytics and visibility tracking tools
Qualifications
1. Enjoy working in a fast-paced environment
2. Enjoy interacting with different people on a daily basis
3. Have experience in delivering copywriting for a range of different industries and audiences
4. Have experience in creating data-driven editorial plans
5. Have experience in reporting on the impact of your work
6. Have an appetite to understand wider organic search considerations impacting content performance
7. Enjoy working within a team environment
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Business Development and Sales
Industries
Advertising Services
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