Job Description
Job Opportunity: PPC Manager
Location: Manchester | Full-Time (Hybrid) | B2B Marketing Agency | Salary: 30-35k
Are you a passionate Digital Marketer ready to make an impact? We are supporting our leading B2B marketing agency client who are looking for their next PPC Manager (or ideal for an exec ready to step-up)! Our client is looking for a hands-on digital "do’er" to help drive their clients' campaigns to success.
This is a dynamic role that involves analysing performance data, identifying growth opportunities and ensuring their clients achieve maximum ROI - both on a quantitative and qualitative level - from their PPC campaigns. If you have a data-driven mindset, a keen eye for detail, and a passion for digital advertising, this role will enable you to leverage your expertise in a fast-paced agency environment.
PPC Manager Responsibilities:
* Design, launch, and optimise PPC campaigns across key platforms, with a primary focus on Google Ads and LinkedIn, to meet client-specific KPIs and achieve measurable results.
* Strategically manage client budgets, ensuring efficient allocation across campaigns to maximize ROI while minimizing cost-per-click (CPC) and cost-per-acquisition (CPA).
* Analyse campaign performance in depth, using data-driven insights to make informed decisions. Regularly test ad copy, audience targeting, and bidding strategies to improve outcomes.
* Lead the agency's paid media strategy, playing a pivotal role in driving lead generation and contributing to the long-term growth of the sales pipeline.
* Develop and deliver comprehensive quarterly reports for clients, highlighting actionable insights and growth opportunities in a visually appealing and easy-to-understand format.
* Engage with clients directly, with the support of the client services team, to present campaign performance, share recommendations, and address queries.
* Contribute to 12-month marketing strategies, leveraging expertise in paid media platforms to add value to long-term client plans and align with broader business goals.
* Support agency pitches by presenting innovative and impactful paid media solutions tailored to the growth objectives of B2B businesses.
This approach ensures clarity, focus on key deliverables, and alignment with strategic agency goals.
Why Join Our Client?
* Be part of a dynamic, creative, and forward-thinking agency.
* Work on exciting projects for a diverse range of B2B clients.
* Enjoy a supportive environment with opportunities for growth and development.
If you're ready to take the next step in your digital marketing career, apply now and be a key player in our clients success!