Senior Data Scientist
This role is with a telecoms company looking to add a Senior Data Scientist to their newly formed, cross-functional MarTech team. This team brings knowledge from Marketing, Data Science, Data Engineering, and Product Development while working closely with the broader data teams to ensure integration and delivery.
We are looking for a Senior Data Scientist with experience in the digital marketing domain to drive the development of advanced analytics and modeling solutions to inform and optimize paid media marketing strategies. You will manage a small team of 3 data scientists and report to a lead.
Responsibilities:
* Design and implement segmentation models and propensity models to create actionable customer groups for targeted marketing strategies.
* Build and optimize value-based bidding models and first-party enrichments to maximize ROAS and relevant business growth metrics.
* Develop and refine attribution models (e.g., multi-touch, data-driven attribution) to measure and improve the effectiveness of digital marketing campaigns.
* Analyze and interpret marketing data from various sources (including GA4, Snowplow, ad platforms, etc.).
* Partner with the analytics engineer to build features and data enrichments while ensuring data accuracy for modeling purposes.
Desired Skills and Experience:
Data Science, Marketing Analytics, MMM, Attribution
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Analyst
Industries
Telecommunications
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