Who we are looking for
A Marketing Executive ASO, who will support ongoing iOS and Google Play storefront expansion.
Being part of our in-house Performance Marketing Services department you will help to support global digital marketing across all regulated markets.
You will provide recommendations to enhance global organic app strategy and provide support to internal teams composing and analysing store listings to maximise organic ranking.
Reporting to the Deputy Head of Digital Services, you will work independently while providing support and insights to the global team across multiple regions.
Preferred Skills, Qualifications and Experience
* Active experience with App Store Connect and Google Play Console.
* Familiar with Custom Store Listings & In-App Events.
* Experience in optimising global storefronts to improve organic app store ranking.
* Highly numerate and proficient in Excel.
* Knowledge of AppsFlyer or other MMP would be advantageous.
* Ability to interact at all levels of the organisation.
* Experience with third-party optimisation tools Supermetrics or AppTweak would be desirable but not essential.
Main Responsibilities
* Working with internal teams and providing global organic store listing updates.
* Monitoring organic app store performance consistently.
* Utilising Custom Store Listings and In-App events to maximise conversion rate.
* Creating and maintaining a testing roadmap, to improve install and conversion rates across all markets.
* Staying up-to-date on industry developments and opportunities.
* Maintaining reports for internal teams and senior management.
* Supporting internal teams to achieving country acquisition targets.
* Working closely with internal teams to ensure delivery of high-performing and compliant visual assets.
* Defining channel processes, documents and lead the roll-out of new formats across all markets.
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