About the Role
We are seeking a proactive and strategic Sales Development Resource (SDR) to drive revenue growth by supporting and developing our Account-Based Marketing (ABM) strategy. This role will focus on building meaningful relationships with high-value target accounts in the telecommunication and utility industries, working closely with sales and marketing teams to identify and engage decision-makers. If you're passionate about personalized outreach, strategic thinking, and creating impactful connections, we want to hear from you!
Key Responsibilities
1. Target Account Engagement: Collaborate with marketing and sales teams to identify and prioritize high-value accounts for ABM campaigns in line with the defined TAM for Tier 1 and Tier 2 for EMEA.
2. Stakeholder Identification: Research and identify the contact information against the defined personas for the respective target accounts and feed this data into HubSpot for outreach and campaign use.
3. Personalized Outreach: Develop and execute tailored outreach strategies via email, phone, LinkedIn, and other channels to engage key decision-makers within target accounts once the account is deemed warm.
4. Collaboration with Marketing: Work with the marketing team to align messaging, content, and campaigns to support ABM objectives.
5. Pipeline Generation: Qualify and nurture leads, schedule discovery calls or meetings in order to progress MQL to SQL – which is a key business metric.
6. Data Analysis: Use CRM and ABM tools to track engagement, gather insights, and adjust strategies for optimal results.
7. Content Customization: Partner with content creators to craft personalized content that resonates with target personas across a variety of media and channels.
8. Performance Metrics: Achieve or exceed KPIs related to outreach, pipeline contribution, and account engagement.
9. Feedback Loop: Provide insights and feedback to marketing and sales on the effectiveness of ABM campaigns and opportunities for improvement.
Requirements
1. Experience:
o 2+ years of experience working in a technical enterprise software/technology company preferred.
o 2+ years in a sales development, business development, or marketing role, ideally within a B2B environment.
o Familiarity with ABM strategies and related tools is a plus.
o Experience in the telecommunication and/or utility industries is desirable.
2. Skills:
o Strong, articulate written and verbal communication skills with a knack for creating personalized, compelling messages.
o Excellent organizational and time management abilities to juggle multiple accounts and priorities.
o Proficiency in CRM tools (e.g. HubSpot) and ABM platforms.
o Analytical mindset to assess engagement metrics and inform outreach strategies.
3. Mindset:
o Super creative, left field thinker, innovator, do different to get a different result type mindset.
o High energy and super resilient.
o Self-motivated, results-driven, and eager to exceed goals.
o Collaborative team player who thrives in cross-functional environments.
o Customer-centric with the ability to understand and address the unique needs of different accounts and personas.
Preferred Qualifications
* Experience in industries - Telco and Utilities an advantage.
* Knowledge of buyer personas and customer journey mapping.
* Familiarity with tools like LinkedIn Sales Navigator, Apollo, etc.
What’s In it For You
* 25 days of paid holiday, with the opportunity to purchase further days up to a total of 30.
* Charity/Volunteering day each year.
* Company-matched pension contributions of up to 6% base salary.
* Private medical insurance.
* Health cash plan.
* Company life assurance (4x gross salary).
* Incapacity benefit.
* Enhanced maternity leave policy.
* EV company car scheme (salary sacrifice).
* Cycle scheme (salary sacrifice).
* Give as you earn charity scheme.
* Mentor program.
Flexible Working
We support hybrid and flexible working arrangements for all employees. We understand that life for many people involves school runs, caregiving, or exercising!
Work Permits & Visas
You must already have the right to work permanently in the United Kingdom. IQGeo is not able to sponsor work permits.
About IQGeo
IQGeo is based in Cambridge, UK with regional offices in the United States, Canada, Belgium, Germany, Malaysia, and Japan. We are supported by a global network of highly skilled partners. Originally founded as Ubisense Ltd in 2002, the IQGeo brand was launched in January 2019 after the company was split into two separate businesses. Led by a team of geospatial technology pioneers, the IQGeo Platform software was first launched in 2010 and has an impressive pedigree in the telco, communications, and utility industries. In 2020, IQGeo acquired OSPInsight, a provider of fiber network management software, and in 2022 IQGeo acquired Comsof, a world leader in automated network design, headquartered in Belgium.
Today, IQGeo is the leader in introducing modern web and mobile geospatial applications into the communications and utility industries.
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