Senior Marketing Executive
We are seeking a dynamic Senior Marketing Executive to lead our business awards and industry-leading magazines in the landscaping industry. The ideal candidate will have hands-on experience in crafting and implementing innovative marketing strategies and impactful campaigns.
This role offers an exciting opportunity to:
1. Showcase your strategic thinking
2. Apply your expertise in marketing management, implementation & delivery
3. Thrive in a fast-paced, dynamic environment
The successful candidate will play a pivotal role in elevating our brand presence and driving growth in the competitive landscaping industry. If you're ready to make a significant impact and take your marketing career to the next level, we want to hear from you.
Key Responsibilities
1. Campaign planning, implementation and delivery across the media business - developing and executing comprehensive marketing strategies for awards, magazines free and paid events, including digital campaigns and event promotion.
2. Lead end-to-end event marketing management: pre-event promotion, on-site activities, and post-event analysis.
3. Partner with local stakeholders to ensure culturally appropriate and market-relevant content.
4. Create compelling marketing content from briefs provided for promotional materials and campaigns.
5. Drive digital marketing initiatives across social media, email, and website platforms.
6. Monitor and analyze market trends to optimize marketing strategies and maintain competitive advantage.
7. Conduct performance evaluations to measure campaign effectiveness and implement improvements.
Qualifications
1. Bachelor's degree in Marketing, Business Administration, or related field.
2. Minimum of 3 years' experience in marketing roles preferably to include trade events industry.
3. Proven track record of successful marketing campaigns for B2B companies.
4. Strong understanding of the business culture and market dynamics.
5. Excellent project management and organisational skills.
6. Proficiency in marketing tools and CRM systems.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Book and Periodical Publishing
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