DIGITAL MARKETING & INSIGHTS EXECUTIVE
UP TO £30,000
REMOTE WORKING - MUST BE BASED AROUND SURREY, HAMPSHIRE, BERKSHIRE AREA
We are working with a fantastic premium hospitality company who are looking for a Digital Marketing & Insights Executive to join a marketing team to support across multiple UK sites. This role will include reviewing the analysis of data across paid media, website and email reporting on performance to make recommendations on future improvements from a variety of sources including Google Analytics.
Key Responsibilities:
* Analyze market trends and customer insights from paid digital media activity, providing actionable recommendations to improve campaign performance and engagement.
* Interpret data from various digital channels using tools like Google Analytics, Google Ads, social media insights, and CRM systems.
* Drive data-driven customer insights and act as the voice of the customer by gathering member and prospect feedback from surveys.
* Develop regular monthly marketing scorecard reports and track key metrics.
* Provide data-driven insights to assist in the development of marketing strategies and enhance the success of marketing campaigns.
* Support email marketing campaigns and monitor their performance.
* Collaborate with the web agency to optimize and update website changes, create forms, and design landing pages.
Minimum Requirements:
The suitable candidate will have 2 years of experience in a digital marketing role with a proven track record in analytics and insights, specifically with Google Ads and web analytics. Previous experience in prospect generation is preferable, along with a working knowledge of HTML. Proficiency in Google Ads and analytics insights is essential.
APPLY NOW! Call Kelly on 01483 453555 or email your CV to khayman@morganmckinley.com
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