Job Description
You will take ownership of all paid advertising strategy across Meta, X, TikTok, Google, and other digital channels, managing multiple client ad accounts, optimising campaign performance, and leading a small social media team to ensure top-tier results.
This is a senior-level role within an agency, ideal for someone who thrives in strategy, campaign execution, and leadership while having a keen eye for spotting trends and driving ROI.
You'll also play a key role in training junior team members, liaising with clients, and collaborating with the design team to produce high-impact creatives.
Key Responsibilities:
* Manage and optimise paid advertising campaigns across Meta, X, TikTok, Google Ads, and other paid media platforms.
* Oversee and mentor a small team of social media specialists.
* Collaborate with the design team to ensure ad creatives are engaging, effective, and aligned with client goals.
* Manage budgets, bid strategies, and audience targeting to maximise campaign ROI.
* Spot emerging trends in the paid media landscape and implement new strategies accordingly.
* Generate reports and insights to measure performance and guide future strategies.
* Upsell and expand client accounts, identifying new opportunities based on campaign performance.
* Handle escalations and client communications, ensuring a high level of service and transparency.
* Work alongside the leadership team to refine agency-wide digital marketing strategies.
Skills & Experience Required:
* Agency experience is a must - at least 3+ years in a digital marketing or paid media agency environment.
* Strong hands-on experience in running and optimising campaigns on Meta, X, TikTok, and Google Ads.
* Proven ability to manage budgets, analyse data, and improve campaign performance.
* Experience leading and mentoring junior team members.
* Strong communication and client management skills - comfortable presenting results and discussing strategy.
* Excellent problem-solving and organisation - Analytical mindset with a passion for data-driven decision-making.
Benefits:
* Development and progression plans.
* 2 days (pick your own) to WFH.
* Commission on the difference of every account/ad you grow.
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