Our Team:
Bauer’s Audience Team is responsible for ensuring that we can reach, engage and acquire users from across the web – primarily from Google search, but also from social media. Our team are experts in content optimisation, technical SEO and social media platforms, and work closely with colleagues across our editorial, product and development to ensure that our sites and content perform as well as possible in search.
The Main Focus of the Role:
Based in either the London or Peterborough office (flexible working possible) you will work closely with the Head of Audience Development to help implement SEO editorial processes and deliver growth in organic traffic and search visibility on brands across our portfolio.
Key Responsibilities:
1. Research opportunities for organic search growth and provide actionable insights to editors.
2. Train editorial teams in SEO best practises including internal linking and the importance of topical authority.
3. Website auditing and ownership of content SEO improvements.
4. Monitor organic search traffic, track keywords and adjust SEO strategies accordingly
5. Attend weekly meetings with various brand teams to update them on SEO progress, what is/isn’t working and content priorities for the following week
6. Create weekly and monthly SEO reports, showing progress, and identify weakness or lost opportunities
7. Keep pace with Google algorithm updates and refine best practices accordingly
8. Be data-driven and continually looking into search demand, topics and trends from a variety of data sources
9. Attend industry events and run workshops with Bauer Media teams to share knowledge
10. Support and assist on other areas, such as managing relationship with external agencies
What we’re looking for:
11. Previous experience of working in SEO, preferably within a content / publishing environment
12. Experience with using keyword tools for research and competitor analysis
13. In-depth knowledge of Google Analytics & Webmaster tools
14. Diplomatic and persuasive with superb communication skills to build working relationships with editors and development team
15. A passion for SEO and a comprehensive understanding of SEO best practices, including what it takes to create great content
16. Strong understanding of search engines and how they work
17. Spreadsheet skills to work with raw data, and using the insights to present back to teams
Package Description
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
• 25 days holiday + bank holidays + 2 volunteer days
• Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
• Opportunity to buy additional holiday
• Enhanced Maternity and Paternity pay
• Company pension
• Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
• Discounted subscriptions on Bauer publications (50%)
• Thrive initiatives – Wellbeing at Bauer
• Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
• Discounted high street vouchers