Paid Search Account Executive
Group: Mindshare Worldwide
Client: Ford
Reports to: Account Manager
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients but also the industry and the world.
What We Can Offer You
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund, and early finishes on a Friday during summer. These are just some of the great benefits we offer.
Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends! We also offer an extensive training programme to help guide your career development; there’s a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours
Our new values of Energy, Empathy, and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare, we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Channel Solutions
Channel solutions exist to evolve how we engage with clients over the activation of media, its contribution to business performance, and how integration of capabilities and thinking are the critical element to driving growth for clients. Optimising media isn’t enough; we need to understand the ecosystem that influences true business performance and the role media plays in influencing that.
As part of Channel Solutions, there is a collective of Channel management, the activation of media, Channel Strategy, the connection between media and business performance, and Channel Development, the project managers and integrators to capabilities that exist beyond media and into the wider network and client.
The Role
A role exists within Mindshare Channels and Solutions within a growing Paid Search specialist team. We are looking for a Paid Search Account Executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, working collaboratively with a team of Paid Search AMs and AEs, and supporting the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR, etc.
Reporting Structure:
The candidate will report to the Paid Search Account Manager. Working within the Mindshare Channels & Solutions Paid Search team, they will be integral to achieving client goals by developing and optimizing Paid Search activities as part of integrated multi-channel campaigns. The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within Paid Search. They should be able to articulate key features and benefits of Paid Search.
The Ideal Candidate
The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within Paid Search. They should be able to articulate key features and benefits of Paid Search.
Role Responsibilities
Further responsibilities related to both the Agency and Role are listed below:
* Complete daily performance checks to ensure campaigns are running effectively and within budget.
* Learn to identify and proactively act upon budget optimization requirements.
* Learn how Paid Search campaigns are tracked and measured.
* Understand what your client’s key performance indicators (KPI) are and how to monitor these.
* Understand the role audiences play in Paid Search targeting and campaign optimization.
* Become confident in how to set up Paid Search campaigns, including structure, buy methods, formats, and ability to perform audience targeting research (@handles, interests, demographics, keywords, retargeting, etc.).
* Understand how Paid Search metrics interrelate and can influence each other.
* Identify the optimization levers available to improve campaign performance to meet your client’s KPIs.
* Demonstrate a working knowledge of both manual and 3rd party bid management.
* Contribute to materials required for regular internal or client meetings.
* Understand the approach to preparing a media plan in response to a client’s brief.
* Deliver client reporting and analyze campaign results under the guidance of the Account Manager, with a view to developing actionable insights.
* Familiarize yourself with, and apply, the Mindshare Channels & Solutions Paid Search best practices in order to execute World Class campaigns.
* Work with media owners such as Google, Bing to receive support with running Paid Media campaigns.
Inspiring our people:
* Effectively communicate with your Senior Account Executive and Manager, client team, and client contacts regarding deadlines and delivery of work.
* Support the Senior Account Executive with tasks.
Driving our process:
* Establish an understanding of the mechanics of Paid Search.
* Complete the necessary specialist qualification, e.g., Google Analytics, Google Ads, Google Video, and all relevant search qualification.
* Become confident in navigating the platforms required to manage Paid Media campaigns.
* Ensure exceptional finance management by accurately completing the Mindshare finance process for your clients, including booking and reconciling activity within deadline and addressing finance queries.
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