Location: Hybrid working with 5 days per fortnight in our Head Office (Leek, Staffordshire) and the remaining time remotely.
Employment type: Full-time, permanent position.
Salary: £60,000 - £70,000
Working hours: 35 hours per week, worked flexibly.
Reports to: Distribution Director
Direct Reports: 2 Senior Marketing Executives, 2 Marketing Executives, 1 Graphic Designer.
The Organisation
Leek Building Society is an award-winning, highly admired, local mutual building society that is owned and trusted by its members. We were ranked in the top 10 of UK employers in the Inspiring Workplaces Awards 2024, and are on a mission to become even stronger.
We are a great place to work, with an exceptional culture; in a recent staff survey, 97% of colleagues said that they were proud to work for Leek Building Society. We have been crowned as Staffordshire's Employer of the Year for 2023, and have been recognised as having the best approach to health & wellbeing in the UK in the 2023 CIPD awards. We are also a socially responsible, inclusive employer, deeply committed to ensuring that everyone is supported to perform at their best.
You will be joining the business at a fantastic time of growth, with a transformational investment in our systems, people, and processes to put our customers at the heart of everything we do.
Job Purpose & Scope
To drive the strategic and operational success of the Society through innovative, results-oriented marketing and communication initiatives that directly contribute to delivering good customer and commercial outcomes.
Duties and Key Responsibilities
Growth Strategy & Leadership
* Develop and deliver an annual marketing strategy to drive measurable business growth, competitive advantage, and enhanced market positioning.
* Partner with Products, Intermediary Mortgages, Direct Mortgages, and Branch Management teams to market the Society's propositions, driving customer acquisition, retention, and revenue growth.
* Represent Marketing on key forums and at external events, championing initiatives that enhance customer engagement and support the Society's growth agenda.
Digital Growth & Engagement
* Own the Society's website strategy, optimising design, content, and user experience to drive lead generation, customer engagement, and online conversion.
* Develop and execute a results-driven digital marketing strategy to enhance brand visibility, increase traffic, and improve online performance.
* Drive the Society's social media and PR strategies to expand brand awareness, deepen audience engagement, and enhance market influence in both B2C and B2B spaces.
Campaigns, Partnerships & Market Presence
* Lead strategic direct marketing initiatives to maximise campaign ROI and align with growth-focused business objectives.
* Oversee sponsorships, partnerships, and event planning to increase visibility, elevate brand reputation, and strengthen key stakeholder relationships.
Brand & Communications Excellence
* Lead all marketing and communications efforts, including brand management, compliant content creation, high-performing campaigns, and event execution, to generate tangible business outcomes.
* Define and maintain the Society's tone of voice and brand guidelines, ensuring consistent, impactful messaging across all channels to strengthen market presence.
* Deliver clear, engaging internal communications that align employees with strategic goals and reinforce a high-performance culture.
Commercial Performance & Compliance
* Ensure all marketing activities adhere to relevant regulations, including Consumer Duty and Financial Promotions, while maintaining a sharp focus on commercial impact.
* Establish and monitor key performance metrics to assess marketing effectiveness, identify growth opportunities, and drive continuous improvement.
* Manage the Marketing and Communications budget to maximise ROI, balancing strategic innovation with cost-efficiency.
* Own and optimise marketing processes and procedures to ensure agility, scalability, and responsiveness to market opportunities.
Certification Regime Obligations
This role has been deemed a Certification function as it is required to perform a Significant Harm Function or other regulatory function (Regulated Activities) for which the Society is required to certify the role holder with the Regulators as fit and proper.
To carry out any other duties as may reasonably be required.
Person Specification
Qualifications & Knowledge
* A relevant Marketing qualification is desirable, though a proven track record to do the job is more important.
* Knowledge and understanding of the requirements to comply with the appropriate regulatory requirements is essential.
Experience
* Have worked in a senior role in the marketing/communications department of a reputable financial services organisation.
* Demonstrable track record of delivering growth.
* Demonstrable record of delivering B2C and B2B communications focused on mortgages and retail savings.
* Excellent knowledge of digital marketing tools and techniques.
* Track record of innovation and thinking outside of the box.
* Demonstrable product marketing experience and ability to collaborate with product development teams to understand, position, and promote financial products.
Skills & Abilities
* Exemplary communication skills which can be evidenced.
* Use of PPC/SEO/use of aggregators to drive growth.
* Engaging leader of people with a proven ability to stimulate and motivate your own team and others.
* Ability to plan workloads and resources.
* Ability to prioritise opportunities, challenges, and tasks to achieve successful outcomes.
* Attention to detail.
* First-class stakeholder management with confidence and credibility to deal with colleagues at all levels of the Society.
* Proficient in Office365 suite of products.
* Experience in the use of Google Analytics, Hootsuite, Meltwater, and Business Manager is desirable.
Other Requirements
* Dynamic and creative high performer.
* Be curious and challenge the norm.
* Customer-centric approach.
* Flexible and proactive while demanding high standards of yourself and others.
* A Basic/Standard DBS check will be undertaken upon an offer of employment.
What benefits are on offer:
* Competitive salary rates
* 35 hour working week (full-time)
* Contributory Stakeholder Pension Scheme
* Free health screening
* Minimum of 27 days paid holiday per annum plus bank and public holidays
* Parental Schemes
* Sick Pay guaranteed for 6 months for major illnesses
* Holiday purchase/sale scheme
* Life assurance of 4 times your annual salary
* Employee assistance programme
* Continuous development opportunities
* We are open to discussing working flexibly
* Onsite gym available to employees
If the above sounds like something you would thrive at, we would love to hear from you.
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