Marketing manager

Job Description

A B2B & B2C financial services provider is seeking a Marketing Manager to design and implement the marketing and digital strategy covering the Channel Islands. Your role will be create email communication, LinkedIn (paid/organic), events, webinars, sponsorship, partnership and content opportunities. In this role, you’ll be based in London.


Responsibilities:


1. Work with the CEO and with senior leadership to design and implement the bank’s marketing and communications strategy – B2B & B2C
2. Redefine the brand awareness strategy in the Channel Islands, and create high-quality marketing targeting HNW individuals (B2C) and fund managers (B2B)
3. Design campaign marketing strategies and campaign plans
4. Review all campaign and enhance providing constructive feedback internally
5. Design and manage marketing strategies including: email comms, LinkedIn (paid/organic), events, webinars, sponsorship, partnerships and content
6. Define campaign plans based on marketing strategies.
7. Push the brand through creative marketing delivery, ensuring consistency
8. Work with stakeholders with the right combination of skill sets to deliver each campaign.
9. Deliver the best results through strong relationships with in-house channel experts, global counterparts & agencies.