Job Description
Job title: Marketing Manager
£37,000 - £45,000 per year (dependent on experience)
The Company:
* Based in Shoreditch, London EC2A, Hurst Group Ltd is the UK’s trusted media partner: working alongside the biggest names in publishing including The Guardian, The Times, Daily Mail, The Evening Standard, MailOnline, The Sun Online and many more.
* Within the Group, Hurst Media Company is one of the UK’s leading contract publishers; Hurst Media Agency offers full-service agency provision for our clients, planning and booking advertising campaigns across all channels including TV, Radio, Outdoor and Online; and Hurst Media Labs provides creative services and solutions.
* See www.hurstmediacompany.co.uk for more.
The Job Role:
* We are looking for a Marketing Manager to develop, execute and analyse all Hurst Media’s marketing activities.
Broadly speaking, the role splits into two parts:
* use B2B marketing to promote Hurst Media Group and its products and services to potential clients
* assist your colleagues in Hurst Media Company and Hurst Media Agency in running successful B2C campaigns on behalf of their clients.
This is a senior role within Hurst Media, preferably for someone with management and sales experience.
Responsibilities:
* Plan and execute all B2B marketing activity promoting Hurst Media Group to its client base. This would include:
* E-mail and CRM campaigns based on our comprehensive client database (Salesforce)
* Design, build and maintain Hurst Media’s social media presence
* Promote the Group’s websites through SEO/SEM
* Measure and report performance of all marketing campaigns, and assess against KPI and ROI goals
* Oversee the company’s attendance at events, such as trade shows, conferences, and festivals
* Brainstorm new and creative growth strategies
* Collaborate with internal teams to maximise the effectiveness of the B2C advertising campaigns that they run on behalf of their clients.
* Provide insight into target audiences and the best way to reach them
* Assist in the planning and execution of advertising campaigns
* Advise on content and copy creation
* Help perform all other relevant tasks essential for increasing the client's sales.
Requirements:
* Degree in marketing or a related field
* Strong experience in email marketing campaigns
* Proven working experience in digital marketing
* Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
* Experience in optimising landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g. Google Analytics)
* Working knowledge of ad serving tools
* Experience in setting up and optimising Google Adwords campaigns
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Strong analytical skills and data-driven thinking
* Up to date with the latest trends and best practices in online marketing and measurement
Job Type:
* Full-time
* Monday to Friday, 9am - 5.30pm office based
Salary & Benefits:
* Healthy basic salary
* Private healthcare
* 29 days’ annual holiday
* Ongoing career support and professional development
* Clear career progression and management opportunities
* On going high level training and mentoring
* Christmas and summer parties
* A fun, friendly exciting and vibrant work environment within modern offices in a trendy, vibrant part of London
Key skills:
* Creative marketing
* Marketing campaigns
* Marketing
* Teamwork
* Marketing Strategy
* Lead Generation
* Campaigns
* Attention to Detail
* Communication
* Digital Marketing
* Google Analytics
* Google Ads
* Databases