Job Title: Global Media Manager Personal Care
Work Level: 2B
Reporting to: Global Media and Partnerships Director
Location: 100VE London
Bac
Unilever Personal Care is a €14+ billion business with some of Unilever’s biggest, iconic brands including Dove, Rexona, Dove Men + Care, Lux, Axe, Lifebuoy, Close Up and Pepsodent. This is a great time to join the Unilever Personal Care business group where we make it personal to build outstanding brands that deliver personal hygiene, self-care, and confidence to billions of people. Within Personal Care’s global marketing division, the media team is critical to creating value through increased focus, agility, breakthrough innovation in media and digital, strategic development and flawless execution of plans. In the PC media team, our ambition is to create truly UNMISSABLE social first campaigns across our portfolio and key geographies through holistic and upstream creative and media planning. One of PC’s key strategic thrusts is helping our brands become part of popular culture by tapping into media platforms, channels and strategic partnerships (FIFA, UEFA, CONMEBOL, ICC, Music & Gaming properties etc) that are shaping trends at scale.
JOB PURPOSE
We are looking for a talented and experienced Global Media Manager. The ideal candidate will come with a strong track record in delivering high ROI media models and defining new ways to maximise our media spends in a Social First and Digital model. This role will oversee our Personal Care global media spends, analysing and making recommendations to drive optimum channel, format and platform choices through our Personal Care Media Model.
RESPONSIBILITIES
You will shape and leverage how we assign and approach paid media in our marketing model:
1. Through our Personal Care brand portfolio and as part of our social first transformation we want to review and optimise how we drive media effectiveness. You will use your expertise in media metrics and models to recommend, drive and track our media mix. You will collaborate with our partners, finance teams, CMI function and business units to do this.
2. To deliver our new marketing model we will need to transform our approach and mindset to plan and deploy paid media. You will be responsible for developing guidelines for this shift to a social rich media mix and then supporting with mission critical interventions and tracking to deliver key KPI’s.
3. Define Media Effectiveness Strategy and Guidelines for Personal Care. Collaborate with our partners, CMI and Finance to develop models to support, track and deliver maximum ROI for our paid media in a Social First Model.
4. Work hand in hand with our joint business partners (eg. Meta, Google, Tik Tok etc) to integrate media innovation and emerging solutions (such as AR, AI) into the core of brand planning alongside other emerging platforms and partners like Spotify, Netflix, Disney etc.
5. Drive and manage holistic end to end communication planning working with brands, market teams, agency groups and cross functional squads to accelerate Personal Care’s Social First Demand Generation transformation at scale and speed.
ALL ABOUT YOU
1. You are a doer: you are passionate about making things happen, avoiding over-debate, and always keeping end goal in sight. You have a willingness to dare, step up and drive initiatives.
2. You are an accountable and responsible leader: you don’t sit on “good enough” but set yourself highest standards, holding yourself and others accountable for delivery.
3. You are a strategic thinker: understanding how to use metrics, data, insights and models to deliver effectiveness and ROI.
4. Strong passion to win and ‘can-do’ spirit, with a proven track record in media effectiveness and use of innovation to help our brands win in culture.
5. Strong leadership qualities with the ability to build strong working relations across multiple partners, agency, market and brand teams.
6. Passionate about driving effectiveness through paid media.
7. A high degree of rigour & order with strong communication and project management skills. Excellent communications skills and delivery.
8. High level of curiosity, with deep commitment to immerse themselves in latest trends, technology and emerging innovation and who is constantly on the look out for providing our brands with a competitive edge.
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