Company Description:
The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.
Position Overview:
We have an exciting opportunity for a Global Digital Marketing Coordinator to join our Global Marketing team here at our Head Office in South Shields. Sitting within the Global Brand and Communications team and reporting to the Global Digital Campaigns & Content Manager, the Global Digital Marketing Coordinator will help support the activation of our global digital strategies across key regions; Europe, US and APAC.
You will work closely with the full Global Digital Marketing team to help execute seasonal plans across our digital channels with a focus on social media and .com and help co-ordinate the flow of information between the global team, e-commerce team and the regional offices, ensuring each market has access to the information and assets that they require to successfully launch and manage their campaigns. Developing a clear understanding of our visual and written tone of voice, brand DNA and business objectives, you will help share the brand messages with our online consumers.
Understanding the global digital marketing strategy will be important as you will work with the teams in each market to enhance the effectiveness of the ongoing digital campaigns as well as helping to gather results and insights to feed into the wider digital marketing team.
Main Duties and Responsibilities:
* Work with the Global Communications team to support seasonal plans from planning to content creation to execution.
* Work with the Global Digital Campaigns and Content Manager to support in briefing engaging and user-friendly landing pages across .com, looking for ways to continually improve the customer journey and experience online, maximising opportunity.
* Work with SEO and Content teams within Ecommerce to ensure digital campaign landing pages are delivered on time and to brief, incorporating a unified approach to design and build.
* Work with CRM team in the creation and execution of campaign activity across email, aligned to digital focuses.
* Work with the Global Digital Campaigns and Influencer Manager to support in talent management with a focus on researching and identifying key partners to work with in this space across Instagram and TikTok and co-ordinating activations when needed.
* Work alongside the Performance Analyst to monitor and report on digital activity and performance, gathering data from other teams or third parties as and when required.
* Brief digital assets and requirements into the graphics team to support digital activations.
* Support Social Media Community and Operations Manager in community management and social content creation when needed, including collating UGC for use across digital channels.
* Attend regular meetings with key teams and stakeholders to understand requirements from digital team and identify new opportunities.
* Liaise with partner agencies when required.
* Undertake any other reasonable activities as directed by the Global Digital Campaigns & Content Manager.
* Continually stay up to date with social and digital trends to inform deliverables and continual development of digital strategies.
Skills and Experience:
Essential:
* Proven experience in Digital Marketing
* Graduate applicants with experience in a digital marketing placement will also be considered
* Bachelor's degree in Marketing, Communications, or related field
* Experience of using Microsoft Office programmes, especially PowerPoint and Excel
* Strong verbal and written communication skills
* Excellent organizational skills
* Proactive approach to work and problem solving
* Analytical with the ability to understand statistics and draw conclusions for reporting.
* High attention to detail
* Able to communicate well with others
* Strong interest in fashion and clothing
* Ambition to succeed
* Good multi-tasker
Desirable:
* GA4 user
* Experience of using social media management platforms
* A working knowledge of best practice and standards in digital marketing
Benefits:
* Discretionary Company bonus scheme
* Staff Discount
* Staff Shop
* Healthcare Cash Plan
* 25 days holiday as standard increasing with length of service plus bank holidays
* Access to training and development activities to support your career development
* Free onsite parking
* Subsidised canteen
* Operate hybrid & flexible working
* 4pm finish on a Friday
* Wellbeing support
* Refer a friend bonus scheme
Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
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