Job Title: Education Marketing Officer
Contract: Full time, permanent
Location: Farringdon, 2 days in the office
Role responsibilities:
* Act as the marketing lead in the Education team to plan and deliver marketing campaigns to promote Education events and E-learning resources.
* Create and deliver impactful digital marketing campaigns to extend our reach and income targets for our events and e-learning products.
* Evaluate and analyse marketing performance across our digital channels for our events programme and e-learning products.
* Update content for the website, newsletters and social media channels for events and E-learning resources.
* Collaborate with the Communications Manager and other teams’ marketing leads to ensure shared oversight and support of an organisational marketing calendar and plan, making the most of opportunities to promote the education teams and other colleagues' marketing activities.
* Keep up to date with the latest trends and innovations in other membership organisations, bringing innovation and new ideas.
* Develop and implement plans for the promotion and marketing of the education programme to ensure maximum possible awareness, engagement and attendance.
* Maximise opportunities, being reactive where necessary to enable the organisation to meet its KPIs.
* Oversee the overall marketing elements for the larger events such as web banners, thumbnail and programme designs, slides and ensuring brand guidelines are adhered to.
* Improve the reach and footprint of our events and e-learning products through non-commercial partnerships.
* Represent the Education team at cross marketing meetings, working collaboratively with other marketing colleagues to develop campaigns around key moments, to support each other’s marketing priorities. This will include co-ordinating and implementing social media, email campaigns, as well as developing education/events content for newsletters, curated content emails and website.
Skills and experience:
* Delivering integrated marketing campaigns
* Analysing and reporting on the effectiveness of campaigns
* Marketing experience/ Charity marketing experience
* Excellent communication skills with the ability to write and think creatively
* Experience with Instagram, Facebook, LinkedIn and email campaign platforms
* Flexible hands-on approach with ability to take initiative on developing new ideas and systems
* Familiarity with Canva or similar digital design software
* Experience with digital analytics tools
* Proficiency in email marketing systems (such as Adestra)
* Experience with CRM systems (such as Salesforce)
* CIM or relevant marketing qualification
We are looking for an experienced Marketing and Communications Officer with experience in supporting marketing campaigns and social media posts that lead to an increase in engagement. Experience with marketing systems will be necessary for this position.
We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required to allow a fair process throughout.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Non-profit Organizations
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