Job Description
To play a key role in the marketing function across the What Else Events portfolio, including existing events, event launches and the What Else Events brand.
This role would suit an experienced Marketing Executive with an entrepreneurial mindset looking to develop their career, or a Marketing Manager looking for a new challenge in an ambitious, growing business. The successful candidate will need to take the initiative to take manage and execute marketing plans, with support from the Head of Marketing.
Manage the delivery of end-to-end marketing strategies to increase brand awareness, engage audiences, and maximise retention to primarily grow existing events, with additional support for new launches as required.
* Manage end-to-end campaign execution, including planning, copy and creative production, implementation and performance tracking for existing events.
* Leverage various marketing channels, predominantly email marketing, social media, paid advertising, content marketing and partnerships to reach and engage target audiences.
* Create exprom, visprom, conversion and exhibitor news emails.
* Manage social media activity, including content creation, scheduling, and audience engagement.
* Create diverse content (videography, photography, graphics and other visual media) and engage in live marketing content creation during events.
* Co-ordinate design, produce and distribute of promotional materials and adverts.
* Support with development of print-ready show guide for each event.
* Ensure the website is up-to-date with logos, speakers details and general event content as it becomes available and changed over after each event.
* Write clear, concise copy for all forms of marketing communications.
* Work with Head of Marketing to support delivery of partner marketing initiatives across a range of owned and partner marketing channels.
* Researching competitor and market trends and report to Head of Marketing.
* Process and manage data within CRM and email marketing platforms.
* Support research and insight projects related to customer experience or brand development/enhancement including post-event surveys, certificates and registration forms.
* Develop on-site marketing assets including on-site print/digital graphics, digital screens and other branded assets.
* Work on-site at events carrying out various duties where required.
* Stay up-to-date with the latest marketing trends and best practices.
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- Be able to work independently, meeting project deadlines
- Have a keen interest in marketing and marketing technology
- Have a keen interest in the review and interpretation of marketing analytics
- Have a keen interest in live events
- Be able to multi-task and have excellent attention to detail
- Have excellent communication skills
- Have a working knowledge of Microsoft Office
- Have a working knowledge of Canva
- Have a good understanding of social media
- Have a good understanding of email marketing tools
Qualification/Experience
- Have a minimum of two yearsโ experience in events marketing
- GCSE or equivalent โ English and Mathematics at grade B/7 or above
- Level 4 or above business or marketing qualification or above (preferred)