Job summary Barchester Healthcare is seeking a passionate and experienced senior sales professional to join them as a Divisional Sales and Marketing Manager. This vital role will support over 60 care homes across the Central Division, driving occupancy growth and commercial success for each home. The successful candidate will be a self-motivated, creative, and detail-oriented individual with excellent communication skills, who can effectively collaborate with teams at all levels. Main duties of the job The Divisional Sales and Marketing Manager will be responsible for reviewing the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives. They will line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors. Additionally, they will provide strategic input into enquiry generation, work with management to identify and address specific difficulties, and deliver training to address these areas. The role also involves recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors, as well as overseeing the Divisional Activities lead and delivery of Life Enrichment programmes in all homes. The Divisional Sales and Marketing Manager will maintain a good awareness of market opportunities, travel to care homes to gain in-depth knowledge, and deliver occupancy support sessions. They will also work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos, and support the company's ambitious new build programme. About us Barchester Healthcare is a leading provider of high-quality care homes in the UK, with a reputation for excellence in care and a commitment to supporting and developing its team members. As an accredited 'Best Company to Work For', Barchester is dedicated to creating a positive and empowering work environment that offers progression opportunities. Date posted 27 January 2025 Pay scheme Other Salary £60,000 a year Contract Permanent Working pattern Full-time, Part-time Reference number 1231285821 Job locations Barchester Healthcare Cirencester GL7 5DT Job description Job responsibilities Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 60 care homes across the Central Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.This is a home-based role, with regular travel across Central England. We are offering a competitive rewards and benefits package, including: Generous salary of £60,000 per annum Competitive car allowance Access to a range of retail and leisure vouchers Free learning and development opportunitiesRequired experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licenceResponsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors Strategic input into enquiry generation across the division Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes Maintain a good awareness of the market opportunities across the division Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes Oversee social media activity for more than 60 care homes Demonstrate a clear focus on quality and customer experience As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be. 7766 TJ Job description Job responsibilities Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 60 care homes across the Central Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.This is a home-based role, with regular travel across Central England. We are offering a competitive rewards and benefits package, including: Generous salary of £60,000 per annum Competitive car allowance Access to a range of retail and leisure vouchers Free learning and development opportunitiesRequired experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licenceResponsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors Strategic input into enquiry generation across the division Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes Maintain a good awareness of the market opportunities across the division Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes Oversee social media activity for more than 60 care homes Demonstrate a clear focus on quality and customer experience As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be. 7766 TJ Person Specification Qualifications Essential A background in sales, marketing, and/or communications, previous experience managing a high-performing sales team, confidence in using various reporting processes, experience analyzing market and financial data and presenting conclusions, and a full UK driving licence. Person Specification Qualifications Essential A background in sales, marketing, and/or communications, previous experience managing a high-performing sales team, confidence in using various reporting processes, experience analyzing market and financial data and presenting conclusions, and a full UK driving licence. Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Employer details Employer name Barchester Healthcare Address Barchester Healthcare Cirencester GL7 5DT Employer's website https://www.barchester.com/ (Opens in a new tab)