Summary
An ‘oat’standing opportunity to be part of the marketing team at one of the UK’s oldest family firms, which is looking to the future with its well-known, quality Mornflake cereals. Morning Foods provides 5 million bowls of porridge a week to customers around the globe and produces a specially branded cereal for YouTube Sensation, The Sidemen.
Wage
£23,800 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday 8.30/9 am to 5 pm
37 hours 30 minutes a week
Possible start date
Monday 24 February
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
The successful candidate for this marketing apprenticeship at Morning Foods will be encouraged to stir in their own special ingredients to make a perfect bowl of marketing magic. Using their passion for promotion and brains for branding, they will be encouraged, with ongoing support from their colleagues, mentors and college assessor, to get involved in the following;
Website updates
o Adding new recipes and blogs/stories to the website
o Updating the homepage’s recipes on a regular basis
o Updating product information
Social media support
o Support in creating and scheduling posts for various social media platforms
o Support in monitoring and responding to comments and messages
o Analysing social media performance metrics
Advertising
o Assisting in the creation of adverts for magazines and websites
Sponsorship/donations
o Organising collection/delivery of product donations
o Organising sponsorship and monetary donations to local clubs, athletes etc.
Public Relations (PR) support
o Communicating and organising press releases through our external PR contact
Trade shows/exhibitions
o Helping organise stands at shows and exhibitions (trade exhibitions, as well as local shows: Nantwich Food Festival, Nantwich Show etc.)
o Coordinating promotional materials for the events
o Assisting in the setup and breakdown of exhibition booths
o Working on the stand on show days
Merchandise
o Managing inventory levels and coordinating with suppliers
o Assisting in the design and selection of new merchandise items
Internal
o Organising internal initiatives for colleagues (charity Christmas Jumper Day, World Porridge Day etc.)
Market research
o Conducting research on industry trends and competitor activities
Teamwork
o Working alongside others in the Marketing team
o Supporting the sales team and company-wide initiatives with marketing materials and requests
o Participating in brainstorming sessions and contributing ideas
Proofreading and editing marketing materials.
Where you’ll work
North Western Mills
Gresty Road
Crewe
Cheshire
CW2 6HP
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
CHESHIRE COLLEGE SOUTH AND WEST
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
The candidate will follow a Level 3 apprenticeship programme and study towards a full standard as a Multi-channel Marketer. This training will be structured and delivered by Cheshire College – South & West. If you do not already hold GCSEs at grade A-C / 8-4 in English and maths you will complete Functional Skills in the related subjects to attain Level 2 Functional Skills.
Requirements
Desirable qualifications
GCSE in:
* English (grade C/4)
* Maths (grade C/4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Administrative skills
* Team working
* Creative
* Adaptable