Position: Permanent
About the role
The role is responsible for helping drive & achieve Programmatic Direct budgets across PMP, PG and Performance revenue streams.
This role will assist the wider sales team in driving programmatic spend from agencies as well as being the go-to person for all first tier of support for troubleshooting campaign management questions related to programmatic.
The ideal candidate should be familiar with the programmatic campaign ecosystem from planning to execution. The candidate should have a thorough understanding of agency structures, DSP’s, SSP’s and key challenges across the programmatic landscape. Ideally, they will have contacts at multiple agencies and be willing to approach and manage these relationships to drive revenue.
The role will work closely with agency partners to upsell, manage, and execute data-infused programmatic deals that drive client results. Understanding the importance of 1 st party data is vital to the success of this role. This agency partner will take the lead on driving PMP & PG client success with all agencies. The objective of all of this will be to strengthen and develop the Mail Metro Media’s Programmatic in-market presence & product suite.
Main Responsibilities
* Identify and proactively target new clients to drive programmatic spend.
* Communicate the Mail Metro Media audience and programmatic offering both internally and externally.
* Proactively discover & utilise programmatic market leads using market intelligence.
* Work closely with our Commercial Audience Data Team to identify data upselling opportunities across key clients and verticals.
* Support the Sales team by fielding internal / external programmatic capabilities questions.
* Oversee and manage client campaign portfolios, controlling delivery and performance, surfacing insights, and educating customers on best practices.
* Provide optimisations for programmatic deals to ensure client KPI’s are achieved.
* Troubleshoot campaign delivery and performance issues from a basic level.
* Work with agency partners to create media plans & respond to briefs with a programmatic & data-first approach.
* Collaboration across all internal teams (Programmatic Operations, Creative, Client & Planning, Partnerships) to ensure all commercial teams are equipped to sell & deliver on programmatic revenue.
* Monitor and maximize budgets in accordance with client objectives.
* Work with partners to secure support for daily campaign management and implementation questions.
* Provide regular performance insights & optimisations that lead to immediate tactical recommendations and future strategic recommendations.
Person Specification
* Up to date knowledge on the programmatic landscape – PMP & PG, Ad Tech, DSP’s, SSPs, DMPs.
* Keen to get out and build client relationships
* Proficiency in media planning and reporting
* Excellent communication, presenting and prioritisation skills
* Commercially minded
* Ability to meet deadlines and handle multiple tasks
* Effectively manage issues and relationships
* Existing contacts at key agency groups.
* Externally facing
About Us
Mail Metro Media is the advertising home of some of Britain’s biggest and most engaged newsbrands. With a powerhouse portfolio that includes the Mail brands, Metro, i, The Telegraph’s print products, and New Scientist, we tell stories that drive outcomes, with our reach extending to one in five adults in the UK every single day!
But we’ve evolved beyond just print and digital news, building a commanding presence in the social, video, and audio spaces that includes the biggest TikTok following of any newsbrand in the world, chart-topping UK podcasts, millions of YouTube subscribers, and more.
When you work at Mail Metro Media, all this comes together to put you at the heart of the advertising and media industry. We combine the rich wisdom of traditional media with a deep-running commitment to collaboration and innovation to create an environment where our people play an active role in the evolution of media. If you want to help reshape advertising with fresh ideas and a can-do attitude, this is the place for you.
Find out more about us at mailmetromedia.co.uk or find us on LinkedIn, Instagram, and X at @MailMetroMedia.
Why work for Mail Metro Media?
Not only will you be a part of the biggest media organisation in the UK, but you’ll work somewhere that’s dedicated to people and culture. Our people are a top priority - whether that’s supporting mental health, being Disability Confident, accommodating parenthood, providing fitness classes, driving diversity and inclusion, flexibility, or anything else, it matters to us.
Many of our team members work flexibly, in many different ways, including flexible hours or an element of working from home. Please talk to us during your interview about any flexibility you may need - we can usually find a way to make work work for you!
Here are some of the top reasons our people love working for us:
* Collaborate and innovate with the best people in media on a daily basis
* Work in an award-winning team in the fast-paced world of news and entertainment
* Get support in reaching your professional goals through webinars, workshops, mentorship and more
* Get personal support through mental wellbeing, volunteering time off, our menopause policies, a working parents group, our EDI Champions network, and more
* Comprehensive benefits including medical and dental insurance, childcare schemes, a huge range of discounts, enhanced pension contributions and more
* A lively, friendly office complete with a free gym, subsidised canteen and doctor’s surgery (London only)
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