Job Title: Senior Marketing Manager
Location: Aylesford, Kent
Salary: Up to £80,000 depending on experience
Role: Permanent - Full-time
Are you a passionate and energetic marketing professional with a passion for equine nutrition looking to make a real impact? We are seeking a dynamic Senior Marketing Manager to lead our clients brand strategy and marketing execution.
We are looking for a highly experienced, proactive Senior Marketing Manager who is ready to take ownership of brand strategy and marketing execution. This is not a narrow product-focused role. We want someone who sees the big picture, building a powerful, enduring brand while driving measurable results through modern marketing tools.
This is a unique opportunity for a Senior Marketing Manager who wants to combine their professional expertise in marketing with their personal passion for horses. Ideally, you will already be well connected in the equine world, and instinctively understand the people, the culture, the audiences and the needs of our markets (local, UK, Europe and rest of the world).
Key Responsibilities:
1. Develop and Execute Marketing Strategy: Lead the development and execution of our marketing strategy across all channels and touchpoints
2. Brand Positioning: Ensure consistent brand positioning, messaging, tone of voice, and visual consistency
3. Digital Campaigns: Oversee the development and delivery of digital campaigns (social, web, email, SEO/SEM, content)
4. Event Marketing: Manage marketing planning for events, sponsorships, partnerships, and trade shows
5. Sales Support: Support our sales team with retail and trade marketing to strengthen stockist relationships and drive sell-through
6. Data and Analytics: Use data and analytics to monitor performance and continuously improve marketing effectiveness
7. Collaboration: Collaborate with internal teams (sales, nutrition, customer service) to align priorities and activities
8. External Management: Manage external agencies, freelancers, and suppliers to deliver creative and campaign assets
9. Team Leadership: Manage the day-to-day activities of a larger marketing and digital team through proper planning, structure, and seamless execution of projects/tasks
10. Industry Representation: Represent the brand at industry events and deepen our presence within the equine community
About You:
1. Ideally, but not essential, educated to degree level in Marketing, Advertising, Digital Marketing or Business Management and/or with a Chartered Institute of Marketing, Institute of Data & Marketing, or Chartered Institute of Public Relations accredited qualification. Or able to demonstrate similar level of qualification through experience
2. Ability to seamlessly navigate between B2B and B2C marketing contexts.
3. Demonstrated success in developing and growing consumer-focused brands, ideally in the equestrian, lifestyle, sport, or agribusiness sectors
4. Expert-level knowledge of digital marketing, content creation, and data-driven decision making
5. Excellent writing skills, with the ability to lead others in maintaining our tone of voice
6. Understanding and experience working with key influencers from local heroes to world-renowned Olympic champions
7. Exceptional communication skills and attention to detail
8. Naturally collaborative, proactive, and adaptable with outstanding leadership and people management skills
9. Able to manage schedules and budgets
10. A horse enthusiast who understands and loves the equestrian world
This Senior Marketing Manager role is handled by McCarthy Recruitment, an award-winning multi-sector recruiter. We are committed to unlocking your full potential and finding your perfect role.
Start your journey today. Apply now or find us online:
Web: McCarthy Recruitment
LinkedIn: McCarthy Recruitment
Facebook: McCarthyRecruitment
Instagram: McCarthyrecruitment
The Legal Bit:
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. By applying for this role, you are explicitly consenting for McCarthy Recruitment to hold and process your data in compliance with the General Data Protection Regulations. And your details will be added to our holding database. We process certain personal information about you for our legitimate business interests to identify and contact suitable candidates about positions that may be relevant to them. Details are set out in our privacy policy at privacy. If you wish to exercise your right to access, erase or restrict the processing of your data please contact us at the office and we will respond to your query.
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