Robert Half is excited to partner with Global Water Intelligence (GWI) for a Marketing Strategist specialising in content marketing to join our growing team. Offering £28-32,000 depending on experience plus excellent benefits, including hybrid working from our Central Oxford offices (3 days a week onsite).
The role:
The Marketing Strategist will collaborate widely within the business, serving as a pivotal part of several cross-functional teams including representatives from our sales, content, and design teams to help them deliver maximum impact.
Responsibilities include (but are not limited to):
Email marketing:
1. Marketing software expert who makes sure we're using our platform (Force24) to the highest level. This will involve liaising between design and product marketing specialists, ensuring we have mobile friendly email designs.
2. Email automation for nurture campaigns for free trialists, webinar signups and renewals, in collaboration with our Customer Success team.
3. Split testing on larger campaigns in terms of design and messaging and tracking what works and what doesn't across multiple campaigns, making sure this information is taken onboard by the team and taking care of analytics so this can be presented to senior leadership.
4. Diagnosing and resolving CX/UX issues such as the unsubscribe flow or the number of emails sent to a customer.
5. Security issues such as domain blacklistin...