Belstaff was created by and for independentspirits. We know that what we do andwho we do it with matters. Join the team andmake an impact as we build a legacy that surpasses our incrediblepast.
Love The Challenge. Find A Way. Go All In.Stand Together. Be TheDifference.
A bit aboutBelstaff
Belstaff is a functionalclothing brand founded to move people forward. Throughout ourhistory we have championed material innovation collaborating withthose who challenge the ordinary and celebrate the joy of thejourney. Belstaff has designed protective suits for racecar driverswindproof smocks for Marines and insulating clothing formountaineers. One thing is at the heart of all these endeavours: AnIndependent Spirit. Today this energy prevails and unites thepeople who bring the Belstaff brand to life providing the bestproducts to our customers both old and new. We are committed tobuilding a team of curious conscious individuals dedicated toshowing up standing together and being the difference between agood day and a great day.
We are currentlysearching for a CRM and Email Marketing Managerto join theteam.
As CRMandEmail Marketing Manager you will focuson driving customerloyalty and retention both online and instore through the deliveryof insights and targeted customercommunications.
Reporting to the Head ofEcommerce this role is essential in developing testing and managingthe Belstaff client communication strategyanddeliveringKPIs acrosscustomer retention loyalty acquisition andconversion.
Working collaboratively across thebusiness youwill play a crucial part in demonstrating the value ofputting customers at the heart of the organisation using dataledinsights.
We are looking forsomeone who will be responsiblefor:
Email
* Managingplanning and executing the global email marketing strategy acrossDTC channels (Retail Outlets & Ecommerce) ensuring channelKPIs are tracked and achieved
* Maintaining astrong relationship with the ESP communicating email targets andstrategy roadmap to ensure objectives areachieved
* Tracking weekly email performanceagainst KPIs and presenting results to internalstakeholders
* Overseeing the scheduling testingand deployment of all customer emailcampaigns
* Managing automated email programmesand building customer journeys triggered by lifecycle milestonesand customer behaviours
* Ensuring tracking codesare applied accurately for effective performancemonitoring
* Managing the email communicationcalendar working closely with Ecommerce Merchandising and BrandMarketing teams to align campaigns and customermessaging
* Briefing templates to the BrandEditor and Graphic Designer ensuring communications are onbrand andidentifying areas for improvement in email templates and creativeassets
* Leading monthly Commercial and Brandbrainstorming sessions to present and coordinate upcoming channelactivities
* Conducting A/B testing to identifyand optimise performance
* Developing strategiesto grow the database including competitions social media campaignsand other online channelactivations
* Collaborating with the team todrive site email signup content
* Managing thedatabase to identify and target active lapsed and dormant userswith tailored campaigns
* Developing the channelthrough tools data analysis automation personalisation andsegmentation
CRM
* Managingthe quality and consistency of data capture and overseeing thecustomer data platform
* Establishing thecustomermeasurement KPI benchmarks to drive performance and supportorganisationwide decisionmaking
* Tracking weeklyCRM performance against targets and present insights to internalstakeholders
* Leading the loyalty/membershipprogramme developing and managing strategy and requirements acrossthe business
* Conducting quarterly data captureworkshops with retail and customer service teams cascading theimportance of highquality data and its role in enhancing customerretention and loyalty
* Lead customer feedbackprogrammes including surveys social listening and focus groupssubsequently sharing key learnings with the widerbusiness
* Ensuring CRM best practices are upheldacross personalisation UX retention initiatives and GDPRcompliance
Weare looking for someone whohas:
* Significantexperience in CRM and/or Email Marketing (luxury/ fashionpreferred)
* A demonstrable track record ofdriving results
* Exceptional communicationskills and relationship building abilities
* Apassion for facetoface customerinteraction
* Experience owning and developingrelationship of ESP
* Confidence with datadrivendecision making
We arelooking for someone whois:
* Inspired by workingfor Belstaff
* A motivated selfstarter withambition to lead and execute astrategy
* Comfortable workingin a fast movingand dynamic environment
* A team player and keento joina fun and caring team
* A strongcommunicator able to share your ideas and findingsclearly
* Able to manage and achieve multipledeadlines whist remaining highly organised with excellent attentionto detail
Where to fromhere
We are an equal opportunity employerand value diversity at our company. We will not discriminate on thebasis of sex race marital status disability age sexual orientationor religion. We are committed to a fair and accessible recruitmentprocess for all candidates so if you would like us to make anyadjustments to the application or interview process please let usknow and we will be happy to supportyou.