We are seeking a strategic Media Manager to orchestrate impactful, data-driven campaigns across makeup and skincare. Lead budget allocation, agency partnerships, and innovative media activations while maximizing ROI. If you thrive in a collaborative environment and are passionate about media, apply!
A DAY IN THE LIFE
1. Manage & own the media budget allocated by the brand.
2. Work with the Marketing Director/Manager and Head of Media to define the brand media strategy and brand media plan, based on brand priorities, launch plan, consumer insights, media data and optimising ROAS.
3. Work with the Head of Media and other Media Managers to be the media centre of expertise.
4. Deliver transactional media strategy & efficient performance to secure sales and data acquisition targets.
5. Be responsible for campaign on-time delivery, including adapting master-assets to media plans with the help of the agency.
6. Amplify A&I content in media via boosting in alignment with A&I Managers and Marketing Director/Manager.
7. Ensure all the campaigns have holistic consumer journey experience, consistent set-up and best in class delivery (ROAS, Golden rules).
8. Work collaboratively with other teams to ensure excellence on integrated plans across engagement touchpoints (BU, CDO, CDMO).
9. Manage the day-to-day relationship with the media agency and nurture a strong, collaborative partnership.
10. Analyse performance data and BetIQ recommendations to gain insight and drive optimisation of the media plans.
11. Be responsible for media reporting and deep dives for the brand – share relevant learnings with wider team (incl. DMI and Zone). Putting PCA learnings into future campaigns to ensure best media results.
12. Constantly seek to innovate through strategies or technology. Act as a change champion.
13. Own and manage all media files, including block plans and competitor media tracking.
WHO YOU ARE
MY CORE KPIS ARE:
1. % Awareness / % Transactional
2. TV Reach and Frequency
MY DELIVERABLES/OUTCOMES ARE:
1. 360 Media Strategy
2. Media Briefs for Essence (annual, campaign, performance) in collaboration with brand teams
3. RTB summaries for brand team
4. PCA summaries for brand team
5. Timely and seamless delivery of campaigns
6. Great working relationships with agency, Luxe CDMO, Multi-Div CDMO and brand teams
7. “Mouthpiece” of agency and CDMO expertise within brand teams
I HAVE IN-DEPTH KNOWLEDGE OF:
1. UK & Ireland media landscape and competitor activity
2. Media metrics (awareness & transactional)
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
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