Job Description
Are you a digital marketing expert with a passion for driving online engagement and lead generation? Guild Care is looking for a Digital Marketing Specialist to join our team and take the lead on our digital strategy, helping us reach diverse audiences and maximise our online impact.
Location: Worthing, West Sussex
Contract: Permanent, full-time
⏰ Hours: 35 hours per week, Monday-Friday
Hybrid working: A mix of in-office and at-home working
What You’ll Be Doing
Digital Strategy & Campaigns – Plan and deliver multi-channel digital campaigns to build awareness, drive engagement, and generate leads for our services.
SEO & Website Optimisation – Implement SEO strategies, conduct keyword research, and optimise website content to improve search rankings and user experience.
Social Media Management – Develop engaging content and strategies to grow our followers and increase engagement across platforms like Facebook, Instagram, LinkedIn, and more.
Paid Advertising & Lead Generation – Manage and optimise paid ad campaigns (Google Ads, Meta Ads, PPC) and ensure effective use of Google Grants.
Analytics & Reporting – Use Google Analytics and tracking tools to assess campaign performance, providing insights and recommendations to improve results.
Collaboration & Project Management – Work with internal teams and external agencies to align digital efforts with organisational goals, managing multiple projects within deadlines and budgets.
About The Role
As our Digital Marketing Specialist, you’ll play a key role in driving our online presence through SEO, social media, and paid advertising campaigns. You’ll develop and execute data-driven digital strategies to build awareness, drive engagement, and generate leads for our services.
Working as part of a fast-paced marketing team, you’ll collaborate with internal colleagues and external agencies to optimise website performance, manage multi-channel campaigns, and ensure our digital efforts align with Guild Care’s mission and goals.
Why Join Guild Care?
✅ Make a Difference – Your work will directly support our mission to provide exceptional care and support to our community.
✅ Professional Growth – Gain valuable experience in a diverse and fast-paced digital marketing role.
✅ Supportive Environment – Join a friendly and inclusive team that values collaboration and innovation.
Apply Today!
If you’re ready to take on a rewarding role where you can make a real impact, we’d love to hear from you.
Join Guild Care and help us in our vision for all people in need of care to live fulfilling, safe and secure lives!
#INDK
Skills Needed
Marketing
About The Company
Our story
Guild Care was founded in Worthing in 1933 by visionary volunteers dedicated to supporting vulnerable individuals in the local community. Originally known as Worthing Council of Social Service, the organisation focused on alleviating poverty, isolation, and health challenges during difficult times. Over the following decades, Guild Care consistently expanded its services, proactively responding to the community's evolving needs.
In the 1950s and 1960s, Guild Care established innovative day centres and residential care homes, significantly enhancing life quality for older adults and individuals with disabilities. Adapting continually, the charity later introduced specialised dementia care facilities and tailored services for those with learning disabilities.
Today, Guild Care supports over 3,000 people annually across West Sussex through a range of community-focused services. Remaining true to its founding values, the organisation is one of Worthing's largest employers, powered by almost 700 dedicated staff members and the essential contributions of more than 300 volunteers, all united in making a meaningful difference.
Company Culture
Our vision
Our vision is for all people in need of care to live fulfilling, safe and secure lives .
Our mission
We will achieve our vision by ensuring our support and services are accessible, effective and lovingly delivered .
Our BELIEF values
Brave | Engaging | Loving | Integrity | Everyone Matters | Free to Be Me
Our equality statement
At Guild Care, we are committed to fostering a culture of inclusivity, respect, and equality. We believe that diversity enriches our organisation and enables us to better serve our community.
We are proud to be an equal opportunities employer. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sexual orientation, or socio-economic background.
Join us in our mission to make a positive difference in people's lives.
Desired Criteria
* Experience using Canva, Photoshop, or similar design tools.
* Familiarity with WordPress and Access websites.
* Good photography skills.
* Experience working in the charity or not-for-profit sector.
Required Criteria
* At least three years’ experience in a fast-paced digital marketing role.
* Proven experience in managing multi-channel digital campaigns, including SEO, social media, and paid advertising.
* Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush).
* Excellent organisational skills, with the ability to manage multiple projects and meet deadlines.
* A creative mindset and the ability to adapt to a fast-changing digital landscape.
Closing DateSunday 13th April, 2025