Location: Yeovil - Hybrid working
Salary: Up to £60K + Bonus & Package
Excellent opportunity working for one of the UK’s fastest growing retail and e-commerce businesses. They’re looking for a Senior Digital Insight Analyst to play a key role in interpreting the factors driving their ecommerce performance and customer behaviour. We want someone who can uncover actionable insights that drive the business forward to greater success.
Responsibilities:
* Empower stakeholders through ad-hoc analyses using ecommerce analytics platforms.
* Contribute to the strategic direction and lead the day-to-day transition to a data-driven culture, aligning analytics with business goals and informing crucial decisions.
* Drive data-led optimisation; leverage digital data to optimize key business areas, from merchandising to commercial, with clear action recommendations.
* Foster a data-first mindset; collaborate with stakeholders to embed data-driven decision making across all digital activities.
* Competitive intelligence: Monitor market trends, analyze competitor performance, and share insights to inform strategic adjustments.
* Tool mastery & advocacy; become the E-commerce team's analytics power user, promoting tool awareness and capability.
Key Skills & Experience required:
* Strong proficiency in Google Analytics
* Experience within Google Analytics 4/GA4
* Ability to translate data into actionable insights and drive data-driven decision making
* Strong understanding of the ecommerce/retail landscape
* Ability to build strong relationships
* Excellent communication skills
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