… ensuring that the same old cheap headlines don’t make the cut at WCI.
You will contribute to, and manage the delivery of, a successful multi-channel marketing strategy measuring your success in sales and awareness.
You will be the custodian of WCI’s brand family ensuring consistent, on-brand communications are maintained across all marketing and operational communications.
You will be responsible for our passive and active assets across all channels. Our newly-launched website will be yours to shape, enhance and make effective. You’ll create case studies, blog posts, press releases, mail drops, newsletters and email marketing campaigns.
You will deliver targeted direct marketing campaigns to drive sales utilising both B2B and B2C channels.
And the success of your efforts will be measured and you’ll confidently report on KPIs for the channels that you manage including web analytics.
To do this, you will be…
… a motivated, creative marketeer passionate about brand and sales with a natural flare for creating engaging content.
You’ll have at least 5 years B2B and B2C marketing experience preferably within a construction or engineering-related industry. You will be keen to get to grips with a multi-disciplinary professional services, construction and field service maintenance business serving domestic, commercial and public sector clients.
You will have a solid understanding and experience of traditional and digital media channels and be able to contribute to, manage and deliver successful multi-channel marketing campaigns.
You’ll be hands on – you’ll be a confident and adept copywriter able to create copy which translates the technical into the tangible. You’ll have a nature creative talent and be able to create engaging, on-brand creative assets for social, digital and print media.
WCI Group is a small, agile, friendly and passionate group of like-minded people. We offer a competitive salary with some flexibility in working practices although you must be within commuting distance of our Wiveliscombe office.
If you meet the above criteria and are interested in this varied and challenging role please submit your current CV (with salary expectations) and a covering letter to Brad Taylor at brad@wci.co.uk.
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