Trade Mastermind is seeking a highly skilled and results-driven Facebook Ads Specialist to join our in-house marketing team. As a leading provider of business education for tradespeople across the UK, we empower individuals to grow and scale successful businesses through innovative training and mentorship programmes.
This is a fully office-based role at our Peterborough headquarters. We are looking for an energetic, creative, and strategic marketing professional who is passionate about digital advertising and has a proven track record of generating high-quality leads through Facebook.
Key Responsibilities:
Strategy & Planning
* Develop and implement high-impact Facebook advertising campaigns focused on lead generation
* Conduct in-depth audience and market research to ensure precise targeting and maximum reach
Creative Development & Campaign Execution
* Create engaging ad copy, visuals, and offers tailored to our audience
* Utilise A/B testing to continuously optimise performance
* Set up, manage, and monitor Facebook Ad campaigns, including budgeting, bidding, and placements
Funnel & Lead Generation Optimisation
* Design and manage lead generation funnels including landing pages, lead forms, and automated follow-up sequences
* Ensure a smooth, high-conversion user journey from first click to enrolment
Tracking, Reporting & Analysis
* Implement tracking mechanisms, including Facebook Pixel and conversion events
* Analyse campaign performance, prepare regular reports, and recommend improvements based on data insights
Continuous Development
* Stay up to date with Facebook’s evolving ad platform, industry trends, and advertising best practices
* Proactively test new strategies, formats, and creative approaches to enhance lead generation efforts
Requirements
* Proven experience managing Facebook ad campaigns with strong lead generation results
* Expert-level knowledge of Facebook Ads Manager and ad optimisation techniques
* Strong analytical skills with the ability to make data-led decisions
* Exceptional attention to detail and ability to manage multiple campaigns
* Strong communication and collaboration skills
* A degree in Marketing, Advertising, or a related field is preferred; relevant certifications are a plus
What We Offer
* Competitive salary: £50,000 – £60,000 per annum
* 20 days holiday plus bank holidays
* Company pension scheme
* Health and wellbeing programme
* Company-provided equipment
* Training and professional development
* Sponsored further education opportunities
* Company events and team activities
* Free on-site parking
* Extra day off on your birthday
* Supportive and modern working environment
* Fully office-based role with a collaborative, high-energy team
If you're a dynamic digital marketer ready to make a measurable impact in a thriving business, we’d love to hear from you.
Apply today to join the marketing team at Trade Mastermind