We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever, eBay, Tinder, and Pinterest to name a few.
We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:
* Developing data driven insights and strategies to drive measurable impact
* Creating impactful creative campaigns that tap into culture
* Creating channel and platform agnostic campaigns that grow organically
* Delivering integrated campaigns that are earned-first but deliver for paid and owned
A snapshot of the role:
Weber Shandwick is looking for a talented Senior Associate (Senior Account Executive-equivalent) who wants to be part of the Corporate Enterprise practice in our London office. The practice is made up of a smart, dedicated and fun team with expertise spanning Corporate Reputation, Public Affairs, Crisis & Issues, Sustainability, Social Impact and B2B.
The ideal candidate will be curious, ambitious, proactive and friendly. The role offers a portfolio of well-known global brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll be instrumental in managing the day-to-day running of accounts, pitching to the media and securing coverage, and overseeing research and campaign reporting.
What you’ll be doing:
* Support delivery of an exceptional client experience by leading in the development of status reports, materials trackers, media trackers, conference/event trackers and managing logistics for client/team meetings
* Supporting the development of media/campaign strategies and providing knowledgeable recommendations
* Media pitching
* Collaborate with specialist practitioners within the practice and throughout the wider London office to support the delivery of integrated communications campaigns
* Oversee media research and the development of targeted media lists (top-tier, trade, specialist areas)
* Oversee research and development of media audits
* Oversee accurate and timely media monitoring and campaign results reports
* Develop media materials (press releases, pitch emails, reporter backgrounders, social media posts) with minimal oversight
* Stay on top of industry news, trends and influencers in specific industries and be able to link these to your client’s objectives
* Attend and lead sections of client meetings and/or teleconferences, overseeing the accurate capturing of meeting notes/actions
* Project management, leading event logistics and liaising with suppliers (e.g. production companies)
Ideal experience required:
* A minimum of two years’ experience in Corporate/B2B PR or marketing, ideally three
* An interest in the complex world of Corporate and B2B comms – in fact, an interest in the world full stop. The Corporate Enterprise team is an incredibly curious one, with interests spanning tech, sustainability, education, politics and more. We use this to bring a fresh perspective, helping tell client stories through the lens of so many other industries
* An understanding and proficiency in both media relations and the delivery of an exceptional client experience
* A strong roster of journalist contacts within corporate, B2B and vertical sector beats at titles covering international, national and trade/vertical sector publications
* Experience using standard PR tools (e.g. ResponseSource, Cision, Gorkana)
* Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable written copy
* A proactive approach to identifying opportunities for the client, practice and team
* Experience leading campaigns and being a day-to-day first point of contact for clients, with a track record of providing sound recommendations
* A proven ability to manage projects to deadline
* Experience mentoring and managing team members effectively
* Attentive to detail and quality
* Fluency in Microsoft programs and digital/social media platforms, tools and solutions
Who are we:
Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses, and organisations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.
The firm has earned more than 135 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRovoke’s Global Agency of the Decade in 2020 and PRWeek’s Global Agency of the Year in 2015, 2016, 2017, and 2018.
Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and speciality areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.
Weber Shandwick is part of the Interpublic Group. At Weber Shandwick we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.
Our Values and Behaviors:
Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:
* CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
* INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
* COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
* IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world
What’s in it for you:
* JUICE – Our flexible working model
* 25 days annual leave + birthday and festive period off
* Early finish Fridays
* Cycle to work scheme
* Health cash plan
* Group life assurance
* Group income protection
* Flexible life insurance
* Critical illness insurance
* Buy & sell Holiday
* Travel Insurance
* Private medical
The office:
We are super excited to show off our new agile office with:
* A range of small, medium, and large meeting rooms whether you are taking an important call or need a war room for that big pitch
* Hot desk with dual screens in your team section or with the project team
* Join us in the library for a bit of peace and quiet
* Use our break-out areas for an informal meeting or just to catch up
* Take advantage of our café and the great hall to grab a bite to eat with your favourite people
* Get some fresh air and some Vitamin D on our roof terrace
* Leave your stuff in your personalised digital locker….with a charger
* Give in to your hunger and explore Eataly on the ground floor or venture to the amazing Spitalfields market where you are spoilt for choice!
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr