One Braham (4140), London, United Kingdom
Salary: Competitive with great benefits
About EE
We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.
We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.
Why this job matters
EE is just over 12 months into the brand transformation to make EE the lead brand for consumer at BT Group, with a vision of becoming the most personal, customer focused technology business in the UK doing more for the nation & playing a more meaningful role in people’s everyday lives.
We are looking for a seasoned brand strategist who thrives in driving customer centric brand transformation, with focus on the longer term development and evolution of our brand strategy to deliver commercial growth for the future. This role is pivotal in driving the development and execution of EE’s audience-centric brand strategy that deeply resonate with the evolving needs of our target audiences.
What you’ll be doing
As the lead brand strategist for EE, you will be responsible for:
Brand strategy development
* Own and drive the EE brand’s long-term vision and positioning across all touchpoints.
* Lead the development of the brand strategy linked to product category and commercial growth strategies, target audience needs and market trends (6+12 months out).
* Fully embed the brand strategy across the organisation.
* Main interface across agency planning to deliver the longer term brand strategy.
* Data lead audience sizing, profiling & understanding to drive the EE brand forward.
* Combine creativity and communications effectiveness through strong understanding of audiences.
Development of a fully audience led and integrated 12+ month comms strategy
* Combine paid and owned communications touchpoints to create an ecosystem of brand stories.
* Understand proactive communication and audience triggers.
Lead on strategic brand transformation projects
* Lead on bigger projects that impact the brand evolution & commercial growth outcome.
The skills and experience you will have under your belt
Experience and Expertise:
* Proven experience in a brand and communications strategy & planning role.
* Creative/Media strategy & planning experience agency side preferred.
Skills:
* Brand and communications strategy.
* Story-telling with insight and data.
* Commercial acumen.
* Master storyteller.
* Data-driven.
* Proven influencer and change maker.
* Collaboration & Empowerment.
What's in it for you? What are the benefits
* 25 days annual leave (plus bank holidays).
* 10% on target performance bonus.
* Life Assurance.
* Pension scheme.
* Option to join the Healthcare Cash Plan.
* 50% off EE mobile pay monthly or SIM only plans.
* Exclusive colleague discounts.
* World class training and development opportunities.
* Volunteering days.
BT is an equal opportunities employer. We’re working hard to create an inclusive working environment.
We value diversity and celebrate difference.
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
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