Digital Marketing Manager Hybrid in Blackpool £35,000 - £40,000 The Digital Marketing Manager will play a pivotal role in delivering top-tier B2B and B2C digital strategies that align with company objectives. Working closely with UK and international teams, as well as external agencies, this role ensures digital marketing initiatives are designed to meet customer needs effectively. Key responsibilities include developing, executing, and managing a digital marketing strategy encompassing customer lead generation (e.g., LinkedIn, digital PR), brand awareness for consumers (e.g., website SEO, social media, display advertising), and customer lead generation (e.g., SEO, PPC). This position is integral to enhancing the business's digital capabilities and strengthening its supplier of choice positioning. The ideal candidate will have a proven track record in running successful digital campaigns and possess strong analytical skills. Key Responsibilities: Digital Strategy Development: Design and implement digital marketing strategies aligned with business and marketing goals. Identify emerging digital trends and technologies to keep the company at the forefront of innovation. Campaign Management: Plan, execute, and optimize digital campaigns across various platforms such as social media, PPC, and display ads. Oversee campaign lifecycle from concept through execution, ensuring on-time, on-budget delivery with key performance metrics achieved. Content Creation & Management: Manage the development of high-quality digital content, including blog posts, social media, and videos. Collaborate with internal and external teams to produce engaging content tailored to different digital platforms. SEO: Develop and execute SEO strategies to increase organic traffic and improve search engine rankings for the business and clients. Social Media Management: Oversee all social media channels, ensuring consistent brand messaging and audience engagement. Analyze social media performance, implementing strategies to increase followers, engagement, and conversions. Website Management: Work with Group colleagues to manage and optimize internal and external websites. Provide performance reports and develop roadmaps for further optimization. Data Analysis & Reporting: Utilize web analytics tools (e.g., Google Analytics) to monitor website and campaign performance and produce regular KPI reports. Analyze data to understand consumer behavior and campaign success, making recommendations for ongoing improvements. In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy. ADZN1_UKTJ