PPC Manager
Location: Liverpool
Salary: Up to £55,000 + Benefits
Employment Type: Full-time
We are partnering with a rapidly expanding retail company to find an experienced PPC Manager. This role reports directly to the Head of Digital.
Key Responsibilities:
* Develop, execute, and manage paid media campaigns across platforms such as Google, Bing, and Criteo, including paid search, shopping, display, remarketing, and video.
* Oversee and strategize the allocation of the PPC marketing budget across all markets.
* Implement and optimize campaigns across multiple languages and regions, tailoring strategies to diverse market dynamics and consumer behaviors.
* Continuously review and optimize campaigns to improve ROAS and other key performance indicators, utilizing advanced strategies and analytics for increased efficiency and growth.
* Analyze performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness.
* Stay informed on industry trends, tools, and best practices, leveraging this knowledge for continuous improvement.
* Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results.
* Identify new PPC opportunities and present actionable insights to the business.
* Perform additional duties as required within the scope of the role.
Requirements:
* 3+ years of experience in PPC channel management within a fast-paced, in-house environment.
* Strong knowledge and experience with key platforms such as Google Ads, Google Analytics, Bing Ads, and Google Tag Manager.
* Experience overseeing and managing large PPC marketing budgets.
* Strong analytical abilities with a data-driven approach to decision-making.
* Experience working across UK & EU markets.
* In-depth knowledge of all digital marketing channels.
Salary/Package:
* Full-time, permanent
* 100% in-office role
* Private healthcare
* 25 days of holidays plus your birthday off and 8 bank holidays
Join a dynamic team and play a crucial role in driving our PPC strategy and success!