About Seraphine Seraphine is a global leader in maternity and nursing wear. With over two decades of experience. What we do at Seraphine is more than just fashion and clothes. We help women feel confident in their changing bodies and enable them to continue to express the choice and style they had prior to pregnancy and during pregnancy, whilst providing them with product innovations that make motherhood a breeze. We're more than just a clothing brand. We're a community that understands the unique needs and challenges of expectant and new mothers. Our commitment to quality, comfort, and style has made us a trusted choice for women worldwide. Workplace and Culture Driven by innovation and a passion for excellence, our team thrives on achieving market-leading results. We value resourcefulness, dependability, and diverse perspectives, fostering a culture of go-getters who push boundaries every day. At Seraphine, we do what we love and invite exceptional individuals from all backgrounds to join us on this exciting journey. Purpose: To craft compelling, SEO-optimized content that authentically connects with Seraphine’s target audience, enhances brand identity, and drives engagement and sales by delivering a consistent tone of voice and customer-centric messaging across all platforms. Salary range: 40k - 50k Accountabilities: Deliver consistent TOV that resonates with target audience. Craft relevant, sticky, long-form content that hits the commercial and creative mark building brand equity and sales. Create engaging, informative and persuasive product descriptions to drive conversion. Implement SEO best practice across all written content to improve visibility on Google and drive organic traffic. Requirements Previous SEO experience. Extraordinary storyteller. Able to get into the mindset of the pregnant customer. Obsessed with grammar and language. Benefits Annual leave entitlement – 25 days paid holiday any bank/public holidays. Birthday Leave – Paid day off for birthday. Early finish Friday – Early finish on Fridays at 3pm. Core Hours – Core hours are from 10:00am – 4:30pm. Staff discount – 50% off on full-price & 20% on sale items. Life Assurance. Income Protection. Auto-enrolment Pension Scheme – 5% Employee and 3% Employer contribution. Employee discount benefits via Enjoy Benefits Hub: Gadget Insurance, Cancer Screening, Pet Insurance. Upon successful completion of the probationary period: Salary Exchange Benefits: Enjoy Technology/Mobile Phones, Will Writing, Holiday Exchange Buy/Sell, Workplace Nursery (saves both Tax and NI), Gym Benefit, Cycle 2 Work. Health Cash Plan: Medicash – Dental Treatment, Eye Tests/Glasses, Physio etc. On the completion of 1 years’ service: Electric Car Scheme. Enhanced Maternity/Paternity Leave.