The Opportunity
This is an opportunity for an experienced Digital Marketing Specialist to join a growing Nottingham based business in the renewable energy sector. The Digital Marketing Manager will lead the digital strategy across multiple channels, managing budgets, and delivering impactful campaigns. It is an exciting time to join because they are in the process of building a new website to support their rapidly expanding business.This role is ideal for someone with a passion for SEO, content marketing, and a “test and learn” approach, who excels in a fast-paced, collaborative environment.
Key Responsibilities
1. Lead digital marketing strategy and execution across all channels, including website, email marketing, social media, automation, and paid.
2. Drive the development of a new corporate website, ensuring SEO best practices are followed, optimising user journeys, and maximising lead generation potential.
3. Oversee and optimise the digital marketing budget to maximise ROI across campaigns and channels.
4. Manage external agencies to achieve business objectives and ensure the delivery of high-quality campaigns.
5. Work closely with subject matter experts to create SEO-optimised longform content that drive organic traffic and conversions.
6. Proactively plan, execute, and measure A/B tests and other experiments across digital channels to improve conversion rates.
7. ...